UX & limited resources
Design is considered just as important as technology. Good user experience research and design are no longer “nice to have”…they are essential. However, some organisations do not know how to integrate UX practices effectively into existing methods.
Technology that professional have available now allows more broad approaches to design and UX giving more will empower developers, product managers, and so forth. Top-down decision making, static competitors, and single-sided markets are no longer present for organisations to thrive and can have an impact on continuous productivity in the presence of connectivity, mobility, and data. Mobile now is now about complex tasks being simplified, synchronise with other devices or remotely.
Improving flexibility, productivity and multi-screen capability is a most nowadays, adding the value of being able to make progress anywhere, anytime. People expect seamless interactions with services and organisations. Be smart and remember choices, learn preferences, and predict next steps is more than acceptable, people expect them.
User experience evolves, modify over time — during the day, over the location, over the environment — and designer needs to be aware and help developers to program the software, such like the new emerging requirements for connected products. When enterprises lean on standardised UX, what is the role of professional inside those organisations? If a business aims to build anything it should be on insights in a deep understanding of end users.
UX & LIMITED RESOURCES
Context understanding is decided to design solution. How context influence the way we design for the user? Dave Gray (2015) talks about the concept of “liminal thinking.” and how human observes things and experiences things. From a design perspective, putting our shoes on others person footsteps is an exercise that designers should do every time. Is it easy? No.
How experience and knowledge are constructed from a set of beliefs, build on top of conclusions. Do they see the picture? Is the experience different from others person experience? Yes. Human behaviours are determined by experience, observed and lived ones. From those experience, selection starts and relevance outputs are noticed. Usually, what is relevant for the specific need is noticed. From the things are relevant, assumptions are made, and conclusions are drawn that leads us to determine beliefs: what we know. The beliefs mold our reality. However, what about the unknowable reality.
From a design perspective, how can this problem be solved? UX Strategy can significantly extend the impact on the company when developing a deeper understanding of the company’s business strategy, what are competitors doing and what behaviours are characteristic of organisation customers.
“Beyond the age of information is the age of choices.” - Charles and Ray Eames
Designer work in the real world, user experience does not triumph easily. How often professionals deal with user data in daily meetings? Identify business value for significant improvement projects, is mandatory. When business value areas the project are identified in having an impact, communicate the why investing is needs is done by correlation with the benefit for the organisation. To improve UX awareness, can the principle of least effort be applied? When there are more than one ways to do something, people tend to choose the path that is the least cognitively demanding.
INFORMED DECISIONS ARE KEY
Design is the chain of decisions that lead to the result. It is not just visual assets. However, solo work can be invisible to others. UX Designers prefer to start with “think” rather than “make,” starting with research. Focus on solving the right problem that customers have. When generating many options, choosing decisively but be prepared to change it or try another solution if it does not work. A design is a hypothesis; the backlog can be a hypothesis. Test the hypothesis using quantitative and qualitative research to validate. Research with users is a source of information. Stop the “I think we should do this…” madness without proof.
How professional redefine User Experience Design? I am a user experience designer. However, if I do not use Photoshop, Illustrator or other graphics package for all my work duties. Do I sound like a designer? People tend to have a narrow view of a designer role and an even narrower view of user experience. User experience is more than a user interface. Delve deeper than the pixels is my prior concern.
“Design is the method of putting form and content together.” - Paul Rand
The principle that Franck Chimero (2012), so well puts in the work “The Shape of Design” says that “Design is imagining a future and working toward it with intelligence and cleverness. “ Design is an area of business interest with the steps that are taken to mold, and eventually, change situations.
Starting from this premise, design methods are used to understand and close the gap between the current situation towards the desirable one. Adding to this, design practice is for others, is applying and working towards others. This practice is available to everyone, but it needs habits forming to tick in everyday activities. The process can be an individual or a team balance between how and why, making and thinking, execution and strategy or craft and analysis (Chimero, 2012). In the balance, if “Why” is neglected, the “How” is more easily framed, taking the organisation to recognise failures of a technique than of strategy or purpose.
Why is hard to understand the phrase that designers say to some: “It depends on how I work.” What depends on? Each project has different objectives. How a designer work can differ. Moreover, every individual is in a different position. Team member changes, context matters.
“The designer of today re-establishes the long-lost contact between art and the public, between living people and art as a living thing”
— Bruno Munari, 1966
Originally published at ines-bravo-ux-ltd-resources.squarespace.com January 2016
Inês Bravo: Industry Research Project . MA Digital Media Management (PT Crew 1) — Hyper Island, London, UK . October 2015 / January 2016 Contacts www.inesbravo.com