Sorry for your bleeding eyes, but these are important.


50 Things You [Probably] Forgot To Design

Every PM: “I’m not mad, I’m just disappointed…”

Jon Moore
UX Power Tools
Published in
13 min readAug 31, 2017

Before we start: If you’re interested, check out the design system I recently built in Figma! Hopefully you find it useful as you’re doing your work.

Small Favors: If you love this article, share it with your friends. If you love puppies, rescue one. If you love mayonnaise, refrigerate it.

Look, we all forget to design something on occasion. That’s totally cool!

Well, it’s not cool…but like…it’s okay. It happens. This list will make you better. Or at least more aware. Or maybe you just give it a couple claps because you recognize someone spent time curating this list and move on with your life. Nbd. I’m all about those claps, and that bass. With a Meghan Trainor reference in the first paragraph, we’re off to a roaring start.

This is just a list of things that you might have forgotten to design. When you think about how simple an app like Instagram or Snapchat is, it’s easy to overlook just how many screens, states, and stuff goes in to making a really awesome user experience.

  • Login & Signup stuff
  • First Experience
  • All the Little Things
  • Launch Materials
  • Profile Stuff
  • Mad Flows

So read these, reflect, and…like…don’t upset your PM.

Login & Signup

1. The Splash Screen

The screen that shows up when you launch a mobile app, or when you login to a web app and everything is loading.

Here’s a beautiful one by James Jackson

2. The Forgot Password Flow

Was it “abcd1234” or “1234abcd”? This is important. Don’t forget it.

Majo Puterka doesn’t leave his users locked out of the house in the rain.

3. The “Thanks for Signing Up” Page



Jon Moore
UX Power Tools

Principal Product Designer at Salesforce