UX Power Tools
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UX Power Tools

Who are we designing for? Designing for Buy-In (Part 1 of 3)

These groups either need to buy-in to fund your vision, or they need to buy-in to truly sell it and market.

This is part one of a series of three articles detailing the internal groups we have to design for in order to get great products built…

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A publication for designers, written by designers.

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Jon Moore

Jon Moore

Principal Design Partner Innovatemap in Indianapolis. Creator of The Design Encyclopedia (https://www.designencyclopedia.io). Email: 1jonmoore@gmail.com

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