Things I found on the web this week (22nd February)

Image from The Importance of Modelling User Needs When Creating Chatbots

This week: brilliant bots and failure bots, how to reduce risk when launching a new product, lovely web animations, typography style guide inspiration.

Here are the things I found interesting on the web this week.

Happy reading!


5 Examples of Web Animation Done Right

“It’s way too easy to go overboard with animation and wind up with something that just confuses or overwhelms users. [Here are] 5 examples of web animation done right and the biggest lesson we can learn from each one.”


Eight Essential Steps to Reducing Product Risk

“One of the biggest risks when starting a new business is accidentally building something people won’t use, or for which they won’t pay.” Here’s how to (hopefully) avoid that happening.

“Build vs Buy” Considerations for New Products

When to build it yourself and when to buy in services. Not always an easy decision to make!


Developing new typography and spacing for GOV.UK Frontend

It’s always useful to have a design system in place especially if your design team is limited. Here’s how the team refined part of theirs.


The Importance of Modelling User Needs When Creating Chatbots

Woah — “Approximately 45% of end users prefer chatbots as the primary mode of communication for customer service inquires.” That’s a lot! Here’s how to lay the foundations of a chatbot that people actually want to talk to.

Robot fired from Scottish grocery store for poor performance

Talking of bots… this one hasn’t been quite so well received.


Optimise for an Experience not a Platform

Thinking about introducing a VR element to your app? Ask yourself ‘why would our customers want that?’

Compiled with ❤️ in Qatar

Every week I read stuff on the web that I think would help Qatar-based tech startups design and build brilliant products. I save up all the interesting things and publish them here, and send them out via

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