Things I found on the web this week (28th June)

Jenny Brown
Jun 28, 2018 · 2 min read
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Image from Lost in the Land of Content? A new visual map to set you on the path to success (illustration by the wonderful Lizzie Everard)

This week: how to create a copy style guide, some beautiful content maps to inspire you, eight ways to prototype your brilliant idea, why usability matters (it really does), when design patterns don’t work.

Here are the things I found interesting on the web this week.

Happy reading!


“Usability matters because if users cannot achieve their goals efficiently, effectively and in a satisfactory manner, they are likely to seek an alternative solution to reach their goals.”


“If you focus on producing valuable content for your customers, then good things happen for you and your business.”


“A useful list of the eight most common prototyping methods, together with best practice tips that help you maximise your prototyping and testing sessions.”


“Brand personality and consistency will suffer if there are no guidelines in place. A company wide copywriting style guide will help keep everyone on the same page.”

“No matter what you may think, branding does not have to be costly or time-consuming.”


“Redesigning and rebuilding your product can be a necessary step in getting from one stage of growth to another.”

“[Design patterns] should reinforce the importance of the design process while helping an organisation think more broadly about its users’ needs and its own goals.”

Compiled with ❤️ in Qatar

Every week I read stuff on the web that I think would help Qatar-based tech startups design and build brilliant products. I save up all the interesting things and publish them here, and send them out via

UX Qatar

UX. Product Development. Startups. Qatar.

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