Things I found on the web this week (5th January)
This week: using storytelling to craft your app, myths about user experience design, using psychology to improve customer experience, a review of Virgin America’s onboarding.
Here are the things I found interesting on the web this week.
Happy reading and happy new year!
// SOCIAL MEDIA MARKETING THINGS
2017 Key to Small Business Social Media Marketing
Gary Vaynerchuk on why (and how) 2017 should be all about building your organic social media marketing.
// ONBOARDING THINGS
How Virgin America Onboards New Users
This guy has done a review of how Virgin America app does its onboarding. Interesting to see the challenges ‘normal’ users face when trying to navigate apps that seem simple.
// DESIGN CRIT THINGS
Running Productive Design Critiques
“Design critiques with your colleagues are one of the best ways of helping you get a new perspective on your design.”
// USER EXPERIENCE THINGS
Use this simple psychology rule to improve your customer experience
A really interesting piece on how to focus your attention on the bits of your app people are most likely to remember (the end of the journey).
5 Myths About The User Experience Design Process
The number 1 myth is that anyone can do it. This is a skilled job, people. And an essential one if you want to build apps that people love to use.
// DESIGN THINGS
Design for internationalization
Practical tips on how to make sure your beautiful design doesn’t go wrong when translated into different languages.
Introduction to Natural palettes
How to use natural color combinations for UI design. Be inspired by these gorgeous palattes from nature.
Our Product Design Process
This Experience Design Department has documented their ideal product design process. This is the process they use to launch and continually improve their products across the company.
Compiled with ❤️ in Qatar
Originally published at tinyletter.com.
