Things I found on the web this week (7th December)

Jenny Brown
UX Qatar
Published in
2 min readDec 9, 2016

Image credit: speckyboy

This week: how to understand what your customers REALLY want; keeping your product competitive and relevant; lovely microinteractions to keep your users hooked; 100 podcasts to make you a better entrepreneur.

Here are the things I found interesting on the web this week.

Happy reading!

// PRODUCT DEVELOPMENT THINGS

Your Product is Already Obsolete — How to Survive
‘If you have any traction whatsoever, there’s another startup out there looking at you and your market thinking “we can do that cheaper and better”.’ Uh-oh! Here’s a talk on how to keep developing your product to stay competitive and relevant.

Design Thinking: The Need for Empathy
Some practical tips on how you can understand what your users REALLY want, not just what they tell you they want.

// USER TESTING THINGS

The Importance of Listening to Your Customers
‘Companies that fail to adapt — and that fail to listen to and communicate with their customers — will inevitably lose out.’ Learn how to listen and interpret what your customers are telling you.

I Sat Through Hours of User Testing Sessions. Here’s What I Learned
Essential reading for all startups — some practical examples of how to do user testing and first hand experience of how valuable it is.

// DESIGN THINGS

Best Practices for Microinteractions
‘These tiny moments add up to enhance your user experience by making the user interface less machine and more human.’ Lots of lovely inspiration here.

The State of UX in 2017
It’s the time of year for LISTS! Here’s one take on what’s changed in User Experience (UX) in 2016 and some predictions for next year. Read this to understand how you should be developing your product in 2017.

// MATERIALS THINGS

11 Exciting New Materials Designers Should Watch
This is a bit of a nerd-fest for anyone who is building physical objects as part of their product. Here are some cool new materials you could use.

// LISTENING THINGS

100 Podcasts that will Make you Smarter and More Successful
‘If you have an interest in entrepreneurship, tech, leadership, business, creativity, or just learning and expanding your mind, here are 100 podcasts that can help you bring your best to all you do.’

Compiled with ❤️ in Qatar

Originally published at tinyletter.com.

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Jenny Brown
UX Qatar

Director of Digital Experience and Digital Transformation at Qatar Museums