This week: how Airbnb continues to nail it, why Microsoft design with personality in mind, service design and why it’s essential for your business, and how to analyse your user retention.
Here are the things I found interesting on the web this week.
// SERVICE DESIGN THINGS
Service design has revolutionized our lives. Here are 15 principles for getting it right, as illustrated by some of the world’s most prominent companies.
// UX DESIGN THINGS
“When teams engage in proactive user experience design, they deliver better products. Proactive UX design tackles the bigger challenges faced by the product’s users. By delivering a better design, the team contributes more to the organisation’s overall success.”
“The path to delivering value in product design isn’t through shiny user interfaces. Like a good puzzle, it lies in your ability to approach the problem from an inquisitive perspective, assemble the pieces of information you need, explore fundamentals and truths, and build back up to the definitive solution.”
“Designing an empathic experience that acknowledges people are emotionally present when interacting with their phones, PCs, speakers and cars is not too different from making sure an error message sounds right, but more importantly, feels right.”
“In the past years, UX experts have developed numerous theories and techniques to increase the success rate of difficult tasks, including behavioural design to gamification. In this article, we’ll create a step-by-step guide on methods you can use to increase customer completion rates, using AirBnb as an example.”
// ANALYTICS THINGS
“A successful product, in pretty much any category, is not defined (just) by how many people are using it, but (also) how many people are using it — frequently…”
// SCALING UP THINGS
“These are the small but impactful ways [this company has] scaled [their] design practices to keep up with [their] fast-growing product and company.”
// ENTREPRENEURS THINGS
In this podcast, “Guy Raz dives into the stories behind some of the world’s best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists — and the movements they built.”
// PRODUCT MARKET FIT THINGS
“Product-market fit is the only thing that matters…because…if nobody wants what you’re selling, you don’t have a business.” Here’s how Airbnb made sure they maintained their Product-market fit.
Compiled with ❤️ in Qatar
Every week I read stuff on the web that I think would help Qatar-based tech startups design and build brilliant products. I save up all the interesting things and publish them here, and send them out via tinyletter.com/jennyellenbrown