Things I found on the web this week (9th August)

Image from Why You Should Design UX with Personality in Mind

This week: how Airbnb continues to nail it, why Microsoft design with personality in mind, service design and why it’s essential for your business, and how to analyse your user retention.

Here are the things I found interesting on the web this week.

Happy reading!


Amazon, Airbnb, and Asos are all investing in this one simple design idea

Service design has revolutionized our lives. Here are 15 principles for getting it right, as illustrated by some of the world’s most prominent companies.


Proactive UX Design: A Big Leap Requiring Baby Steps

“When teams engage in proactive user experience design, they deliver better products. Proactive UX design tackles the bigger challenges faced by the product’s users. By delivering a better design, the team contributes more to the organisation’s overall success.”

Unpacking Design Problems

“The path to delivering value in product design isn’t through shiny user interfaces. Like a good puzzle, it lies in your ability to approach the problem from an inquisitive perspective, assemble the pieces of information you need, explore fundamentals and truths, and build back up to the definitive solution.”

Why You Should Design UX with Personality in Mind

“Designing an empathic experience that acknowledges people are emotionally present when interacting with their phones, PCs, speakers and cars is not too different from making sure an error message sounds right, but more importantly, feels right.”

How to Motivate Users to Complete a Difficult Task

“In the past years, UX experts have developed numerous theories and techniques to increase the success rate of difficult tasks, including behavioural design to gamification. In this article, we’ll create a step-by-step guide on methods you can use to increase customer completion rates, using AirBnb as an example.”


The key to analyzing user retention in your mobile app

“A successful product, in pretty much any category, is not defined (just) by how many people are using it, but (also) how many people are using it — frequently…”


5 Ways To Scale Your Design When You’re A Small Team

“These are the small but impactful ways [this company has] scaled [their] design practices to keep up with [their] fast-growing product and company.”


How I Built This with Guy Raz

In this podcast, “Guy Raz dives into the stories behind some of the world’s best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists — and the movements they built.”


The Designer Who Changed Airbnb’s Entire Strategy

“Product-market fit is the only thing that matters…because…if nobody wants what you’re selling, you don’t have a business.” Here’s how Airbnb made sure they maintained their Product-market fit.

Compiled with ❤️ in Qatar

Every week I read stuff on the web that I think would help Qatar-based tech startups design and build brilliant products. I save up all the interesting things and publish them here, and send them out via