JTBD.6 – Pointers to Jobs-to-be-done resources on the Web.
A quick list of go-to places for the JTBD method. This is part six of a series of six articles on Jobs-to-be-done.
1. JTBD Introduction
For starters, head to jobstobedone.info – this is probably the best introduction to the basic idea of what kind of jobs we are talking about. If you are more into video, Clayton Christensen can help you here.
2. The full JTBD Monty
3. Replacing User Stories with Job Stories
4. Practical applications
As part of the innovator’s toolkit, Silverstein et al. do a nice job of introducing some additional tools to make strategic decisions which job you should focus on.
Finally, for marketeers, Christensen et al.’s article from Sloan Review should be a first stop.
What have we missed out on? Please help complete this list – send us a mail or comment right here…