February 3rd, Saturday

• 9:00–10:00 Introductions, intro to the course, calendar, syllabus etc.
• 10:00- 11:00 Christian Helms
• 11:00–12:00 Debbie Millman
• 12:00–12:30 Lunch
• 12:30–3:00 Understanding the user and markets

February 4th, Sunday

• 9:00–10:00 Mapping users
• 10:00- 11:00 Differentiation, Strategy
• 11:00–12:30 Value Proposition and Competitive Strategy.
• 12:30–1:00 Lunch
• 1:00–2:00 Liza Willmore, Business strategies in the wild
• 2:00–3:00 Project review, assignment.

March 3rd, Saturday

• 9:00–10:00 Feedback
• 11:00–12:00 Debbie Millman
• 12:00–12:30 Lunch.
• 12:30–1:00 Austin Startup World, Ariel Kayne
• 1:00–3:00 Business Model Generation

March 4th, Sunday

• 9:00–11:00 Work Time
• 11:00:12:30 Christian Helms
• 12:30–3:00 Value Proposition Design

April 14th, Saturday

• 9:00–10:00 Feedback
• 10:00- 11:00 Christian Helms: Project Feedback
• 11:00–12:00 Debbie Millman: Project Feedback
• 12:00–12:30 Lunch
• 12:30–1:00 Doug Powell: Speaker
• 1:30–4:00 Lean Startup

April 15th, Sunday

• 9:00 — 12:00 Cynthia Lawson: Speaker and project feedback
• 12:00–12:30 Lunch
• 12:30–1:30 Presenting and selling your ideas
• 1:30 – 4:00 Workshop

April 28th, Saturday

• 9:00–12:00 Final Presentations.