Desk Research: Safety Applications

Project Description: User experience designed to make women feel safe in possibly dangerous situations.

Target Audience: Independent women who live in urban areas.

Assumptions: These women are typically single women. Average age range is 18 to 35. These women typically have smart phones. Some do not have cars, but not all of them. Other forms of transportation include: buses, bikes, and on foot. Level of education for these women range from some high school to upper level education such as graduate and post-graduate programs.

Sample Persona:

Name: Kate Steinert, Austin, TX
Occupation: Special Projects Coordinator at Elementary School
Weight: 145 lbs
Height: 5'5"
Cell phone? Yes
Mode of Transportation: Walking, Biking, Driving

Bio: Kate is an intelligent young woman (24 yrs) who loves to debate about almost anything. She was born in Austin, Texas. She enjoys staying busy and meeting new people. She has a bike that she rides to bars, coffee shops, and friend’s houses. She has a small apartment in Hyde Park and owns a kitten named Hobie. She enjoys being outdoors with friends, and oftentimes goes on walks or bike rides at night around her neighborhood.

Customer Segment: Young professionals