UX Design : Customer Value map_refined
There are dangerous behaviors that cause distracted driving, and anything that makes a driver to take their eyes off the road, hands off the wheel, or mind off the driving could be a distraction. While doing research on causes of distracted driving, I found that daydreaming is generally the most fatal distracted driving behavior behind the wheel. Nonetheless, using electronic devices like smartphone and navigator is the top distractions to young age drivers. Here is the customer value map.