Value Prop Map for Female Cannabis User

The Problem: Even though Federally use of cannabis has been deemed illegal, there has always been a demand for the plant. With states now legalizing the recreational use of cannabis, there are thousands unapologetic users bursting through dispensary doors. Regardless of such laws being passed, there is still a stigma that users are wary of, specifically women. With the past of Cannabis being tied to propaganda, the hippie and criminal culture, there is a mature growth needed for this industry. Compared to their male peers, women are much less likely to be vocal about participating in such activities. This is not only due to the generalization that “potheads” are sluggish, lazy, stupid and unconcerned, which in turn might hinder job security. But largely for women with children, the double — standard of mothers who use cannabis vs. fathers who use cannabis.

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