Weekend 1 Assignment

Prepare for March 3rd and 4th

• “Job To be Done” and problem to solve.
• Information about the customer and market. (interview at least 20 people to help you understand the job: direct users, indirect (proxys), experts etc)
• Value proposition.

2. Medium story substantiating and elaborating elevator pitch.

3. Podcasts:

• How I Built This: Yvon Choinard https://itunes.apple.com/us/podcast/patagonia-yvon-chouinard/id1150510297?i=1000398306389&mt=2
• Masters of Scale: Brian Chesky https://itunes.apple.com/us/podcast/1-airbnbs-brian-chesky-in-handcrafted/id1227971746?i=1000385038995&mt=2
• Masters of Scale: Nancy Lublin https://itunes.apple.com/us/podcast/7-grit-happens-with-crisis-text-lines-nancy-lublin/id1227971746?i=1000386523658&mt=2

4. Recommended:

TED Talk Amy Cuddy on Your Body Language Shapes Who You Are:

https://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are?utm_campaign=tedspread--a&utm_medium=referral&utm_source=tedcomshare

Course:

A brand called you: https://www.creativelive.com/class/a-brand-called-you-debbie-millman?via=class-list-collection_4

Books:

Brand Thinking, Debbie Millman

I Cant go On. New Yorker

What's Behind Stagefright?