Hello. I’m Yana.

I believe that collaboration, curiosity, and desire make anything possible, and that product teams can unleash creativity that leads to world-changing innovations.

I am a product designer and strategist with more than eight years of experience designing digital products. I follow a human-centered approach, and help my teams do the same. I fall in love with the problem as much as the solution, and I enjoy connecting people so we can build world-changing products together.

I like to facilitate and participate in panels discussions, workshops and other curiosity fulfilling activities.

If you believe things will work out, you see opportunities. If you believe that they will not you see obstacles. — Me

What I can do

I can tailor my approach to meet the problem space and need, using my multi-discipline prowess — user research, discovery, and design — or going deep within a specific discipline.

User Research

qualitative research • quantitative research • research sprint design • data analysis • persona development

Product Strategy

facilitation (individual & group) • business & user requirements • problem articulation & prioritization • product ideation • mental modeling • user journeys


Interaction design: user flows • sitemaps • wire-framing • rapid prototyping

Visual design: style tiles • style guides & pattern libraries • concepting • accessibility

Design Leadership

team building • coaching, mentoring & sponsoring • cross-department partnerships • design practice advocacy & growth

A little bit more…

That’s me and my boo.

I currently reside and work in the beautiful city of Chicago. So far I have been a resident of three countries and eight cities worldwide, and I am open to opportunities locally and elsewhere in the world.