20+ Compelling UX Statistics Everyone Must Know

Delivering the perfect app is not just a matter of app design but also of usability. The following UX statistics showcase the importance of the UX profession.

User Experience Statistics

User Experience (UX) is as important for the success of your app as the content and functionality. Unfortunately, this aspect is often overlooked. The following UX statistics showcase the importance of the profession:

• Every $1 invested in UX results in a return of $100 (ROI = 9,900%)
• 39% will stop engaging with content when the images won’t load or the loading time takes too long
• 85% of adults think that a company’s mobile website should be as good or better than their desktop website
• 88% of the users are less likely to return to a website after a bad user experience.
• Mobile users are 5 times more likely to abandon a task if the website isn’t mobile optimized
• If a website needs more than 3 seconds to load, 40% of the people leave the website
• 70% of people look at lists with bullet points. 55% look at lists without bullet points

The conclusion of these UX Statistics: Mobile app makers should carefully design the complete experience, e.g. loading time, ease of use and optimization for mobile.

To learn more about how to improve your mobile UX and about the differences between the usage of desktop and mobile you should read this article: Mobile UX: What you should know.

User Frustration UX Statistics

In general, user frustration occurs when a person can’t overcome an obstacle or achieve a goal.

Frustrated users are unsatisfied, don’t like to use your app, will delete your app without using it or at worst will tell others about it. The following UX statistics will show you the importance of preventing user frustration.

• According to Esteban Kolsky, 13% of customers will tell 15 or more people about their bad experiences. 72% will tell 6 or more people about good experiences.
• According to Esteban Kolsky only 1 out of 26 customers complain when they are unsatisfied, the rest churn without saying anything. The absence of negative feedback isn’t a sign of satisfaction. 91% of unsatisfied customers who don’t complain simply leave.
• PWC found that 32% of the customers would leave a brand they loved after just one bad experience.
• In 2018 about 21% of mobile apps have only been used once.
• “3⁄4 of mobile users say they’re more likely to revisit mobile-friendly sites” — Google
• “32 percent learn about application performance issues from end users” — ManageEngine
• 80% of all internet users own a smartphone.
• 75% of all website traffic runs through Google.
• 53% of mobile users leave websites in 3 seconds.
• 52% of users say the main reason why they won’t return to a website is aesthetics.
• 90% of users have stopped using an app due to poor performance.
• Only 1% of users say e-commerce websites meet their expectations every time.
• Only 55% of companies are currently conducting any user experience testing.

Are you wondering how you can identify customer frustration?
To learn how to capture micro-interactions and surface user frustrations, read our white-paper: Detect Hidden User Frustrations

Online Shopping UX Statistics

During this time it’s quite easy to get what you need on the internet. Shopping apps and websites can be found easily everywhere.

But while designing a shopping app there are several aspects you have to keep in mind. You don’t want to lose the customer before he purchases. The next wave of UX statistics will give you an idea of what’s important for a good shopping user experience.

• 68% wouldn’t submit a form if it requires too much personal information
• Customers who have a negative brand experience on mobile are 62% less likely to purchase from this brand in the future
• Personal information buyers prefer not to release in a form: Phone number (58%), address data (53%), role/title (21%), last name (20%), company (18%), email (16%) and first name(11%)
• 55% would deter a form if it included an automatic email subscription

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Originally published at uxcam.com.