JOG.AI

“Everything should be made as simple as possible, but no simpler.” -Einstein

JOG.AI tells you, This Robot Takes Notes for You.

And it does! It’s great. JOG.AI captures transcripts of meetings, so you don’t have to take notes. This simple SaaS enables one to initiate a conference call, transcribes the meeting, separates individual speakers, and even allows you to mark important moments you can revisit and share later. Super, right?

Well, as tremendous as the service is, the interface suffers an odd challenge. JOG is so simple, it’s practically skeletal. No featuritis here. So, after a initial chat with founder and product owner, Sam Gaddis, our team members were all on the same page. The challenge clear: IxD this mother and onboard his lovely site. Retain that repeat audience by giving users a confidence in the product. JOG as a business tool should be friction free, second-nature, and above all, really useful.

JOG can afford some affordances. For starters: the central dashboard is austere. Features are there, they just needed a little nod.

Helpfully, you can tag conversations, but this isn’t apparent until you hover. “Manage Conference Call” and “Create Conversation” are long-winded indicators, and what they really lead to isn’t clear. After clicking “Create Conversation”, you seem encouraged to upload audio as it’s the brightest button around. Great feature to offer, but does it qualify as starting a conversation, like the button suggests? I’m not so sure.

When you click “Manage Conversation” a bright arrangement of Quick Markers greet you. And a less obvious prompt to maybe(?) click a phone number? The page offers very little instruction on how to actually manage your conversation.

Finally, the last big engagement for users is the Conversation page. A colorful array of segmented transcripts and speaker information. All of this is helpful, but scattered wide compared to previous pages.

The Conversation page also features some hidden gems. Renaming your call is a hidden clickable option, and the “Merge Adjacent Speakers” button is below the fold on a laptop. And what does “Merge Adjacent Speakers” mean, really? I think I may know, but I’m definitely not 100%.

All said, JOG.AI keeps to a slim structure. With some time spent, a user can definitely uncover its many useful functions. But who’s needs that? A little attention spent on hueristics would elevate the entire JOG experience.

Iterate good calls, come on!

With a little over 2 weeks to present JOG’s improved UX, we need to LEAN real far in. Flow and iterate, rinse repeat. In order to test our story (based on proto-personas, and flows) we got to sketching immediately.

One thing becomes obvious through our many sketches. Build up an enhanced, clear dashboard to center the sites actions from. Designate taxonomy and commit to some obvious navigation. From our sketches, medium fidelity options are being tested, see sample screens below:

So here we are, at the end of week one of our onboarding. Evaluative research coming soon! And responsive versions! ’Cause we all use our mobiles to make business calls these days, amiright?

Hold please.