Hikeable Mobile App Concept
My Role: UX Researcher | Duration: 2 Weeks | Project Status: Ongoing
Project Overview (Executive Summary, including key takeaways)
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Scope of Work (What problem space were you working within)
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Process (Explaing the UX framework at a high-level)
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Problem Space Statement (Hypothesis Assumptions)
What is it that you as a team were looking to validate?
Initial problem statement that orients the subject and scope of work.
How might we…?
RESEARCH PHASE (Discover + Define)
Goal of Research (What we set out to validate)
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Methodology (User Interviews — explain the method)
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Synthesis » Affinity Mapping (Speak to what was illuminated)
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Findings + Themes + Insights + Takeaways
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- Insight 1
- Insight 2
- Insight 3
Persona (Representation of the target audience — why its helpful)
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Journey Map (Day in a life view of target audience — why its helpful)
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Revised Problem Statement (Our new focus coming our of research)
INSIGHT: What did we find in our research?
PERSONA: Who is the intended audience? Could also be an archetype.
PROBLEM: What problem or pain point did we find in our research?
GOAL: What is the opportunity or goal (not the solution)?
RESEARCH » DESIGN (Intersection)
Insight A goes here » Feature A goes here
Insight B goes here » Feature B goes here
Insight C goes here » Feature C goes here
Insight D goes here » Feature D goes here
Insight E goes here » Feature E goes here
Insight F goes here » Feature F goes here
DESIGN PHASE (Design + Deliver)
MVP Reveal (Speak to what the concept is, supported by research)
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Design Studio: Sketching + Concepting (Describe early ideation)
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Findings + Themes + Insights + Takeaways
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Mid-fidelity Screens (Wireframes — describe evolution of concept)
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Findings + Themes + Insights + Takeaways
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Initial User Testing: First Round (What you tested, what you learned)
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Findings + Themes + Insights + Takeaways
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Design Iterations: First Round (Annotations/Screen Flow)
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Findings + Themes + Insights + Takeaways
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User Testing: Second Round (What you tested, what you learned)
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Findings + Themes + Insights + Takeaways
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High-fidelity Screens (Annotations/Screen Flow)
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Findings + Themes + Insights + Takeaways
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Final User Testing (What you tested, what you learned)
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Findings + Themes + Insights + Takeaways
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• Bullet 1
• Bullet 2
• Bullet 3
Final Prototype (Photo placeholder and link it out)
Recommendations + Implementation + Next Steps
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Findings + Themes + Insights + Takeaways
This is a single sentence or two that reveals the finding from this phase of the UX process.
