Common UX Writing Mistakes and How to Avoid Them

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UX writing is an integral part of the design process. It guides users while interacting with the product and enhances usability. Poorly written product copy can lead to confusion and frustration.

Below are a few common UX writing mistakes along with practical examples.

1. Using Jargon or Complex Language

Users scan the text and prefer straightforward language. Technical terms or vague phrasing create unnecessary barriers to understanding.

Complex language increases the cognitive load, confuses non-technical users, and leads to higher drop-off rates.

Don’t:

❌ “Error 404: Page Not Found”
[Too technical]

❌ “Authentication failed due to invalid credentials”
[Wordy and unclear]

Do:

✅ “Oops! This page doesn’t exist. Try going back or visit our home page.”
[Friendly and helpful]

✅ “Incorrect email or password. Try again or reset your password.”
[Direct and actionable]

Pro Tip: Test your copy with real users. If they pause or ask for clarification, simplify it.