Jewellery Marvels Website

Ankit Maurya
uxfoot
Published in
4 min readOct 12, 2020

E-com Website Re-design project with BR Designs PVT LTD

▪️ About Jewellery Marvels 💎

  • E-commerce vertical of BR Designs PVT. LTD.
  • B.R Designs is 25 yr old Jewellery firm of Surat, India.
  • Jewellery Marvels was estd. in Sept. 2019 as online jewellery cum silver gifts destination.

Read in detail hereAbout Jewellery Marvels

▪️ My Role as Design Intern 👦

▪️ Home Page

First impression

Quick tour ⚡️ + Pain Points 🤕

▪️ Category Page

First impression

Quick tour ⚡️ + Pain Points 🤕

▪️ Product Page

First impression

Quick tour ⚡️ + Pain Points 🤕

First step of First week

▪️ Our Vision

🔹 Exceptional : In terms of design, craftsmanship & comfort that’s backed by 30yrs of experience

🔹 Personalized : Intricate high-end details with budget oriented product in large variety

🔹 Genuine : We serve what we show & our products are verified by 3rd party laboratories

▪️ What we feel about our brand

🔹 Innovation 🔹 Excellence 🔹 Comfort 🔹 Integrity 🔹 Award Winning

🔹 Timeless 🔹 Quality 🔹 Contemporary 🔹 Showdown

▪️ What we feel about our style

when it comes to buying online jewellery

Summary

🔹 “Try before Buy” feature missing

🔹 Offline mode more reliable & safe

🔹 Mismatch b/w “ what you see online” vs “ what you get ”

Read in detail hereSurvey Data

▪️ Home Page

▪️ Product Page

▪️ Category Page

▪️ Home Page

Page Tour

▪️ Product Page

Page Tour

▪️ Category Page

▪️ Home Page

list of failures that shaped final outcome

▪️ Product Page

variations that shaped final screen

Product Page & Category Page

Another opportunity was re-designing Pitch Deck for global level competition

3️⃣ days to pull it off

1️⃣5️⃣ hrs , I worked daily for the next 3 days

I surely compromised 🤒 with my health but in the end it was all worth it 💯

See for yourself 😉

🔹 Old Pitch Deck 📝

🔹 New Pitch Deck 📝

6 options ➡️ 3 options ➡️ Finally selected

Entire 2 month internship was about getting work done(and some fun also) & since I was the only design guy , responsibility was all on me.

This was my first official design internship & I think I did good 😄 :)

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Ankit Maurya
uxfoot
Editor for

Product Designer | NIT Jalandhar | Veefit Ventures PVT. LTD. | ex B.R. Designs PVT. LTD.