3 Lessons learned as UX designer

Talking on design feedback, perfectionism, cross-functional collaboration, the importance of design systems and lastly, how to stay on top of things when fighting for the good of users in dynamic, rapid growth environments.

Tom Kupka
Published in
3 min readFeb 9, 2018


It is 4 years since I joined the User Experience Design team at Quadient (formerly GMC Software). It was a great journey full of new experiences where I had an opportunity to work with amazing people while building a great product.

And since I recently made a new step forward in my career, I thought it might be interesting to reflect on the past and share my lessons learned.

Background Context

However, before we move on to the lessons learned, I'd like to introduce you first to the products I worked on.

I am very confident that you came across with those products indirectly.

Quadient creates a platform used by many of the world’s biggest enterprises, like banks and insurance companies. You may regularly receive account statements or insurance quotes made by Quadient tools, in the form of printed document, email, SMS or any other kind of multichannel communication, without even realising it!

On top of that, Quadient has already been named as a leader of the Customer Communication Management software for the fourth consecutive year, and it is positioned far ahead of HP, Oracle and Adobe; without any doubt this is due to a strong contribution from the design team.

Lessons Learned

Here they are! I split them into small parts for easy reading. Enjoy ;-)

1. Why to do reality checks in your design process?

Design research, feedback, ideas validation and importance of user testing in order to stay on track. — 4 min read

2. Beware of chasing the dangling carrot in front of your nose

Avoid falling into the traps of perfectionism in the product design. Achieve goals and stay more productive and creative. — 6 min read

3. Invite them into your process

Tips and tricks on how you can ease the cross-functional collaboration in the agile UX design process. — 4 min read

Wrapping Up

I found writing these lessons learned and sharing 4 years of UX design experience a very good exercise to do — a retrospective with myself, at the end of this chapter of my life.

For those interested in learning more about my design process at Quadient, you can check it out here — in my portfolio.

I hope my lessons can be useful for you as well! Tell me what you think in the comment section below! I’d love to get a conversation started around this subject.

What’s Next?

As I mentioned above, I have made another step in my career and have joined the design team at Kiwi.com!

To learn more about what we are up to, feel free to follow the Kiwi Design Team on Medium, Instagram, Twitter and Dribbble.



Tom Kupka
Editor for

Senior Product Designer @Productboard. My thoughts, stories and ideas on UX and Product Design | tomaskupka.com