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Reinventing insurance experiences for Millennials

Let’s face it… Insurance can be confusing. If you have ever tried to get a quote, understand a complex policy to make sure it covers you enough or simply make a claim for reimbursement, you may know that it can be a frustrating experience — especially if you belong to Generation Y (also known as Millennials).

My experience with insurance

The reimbursement story

A better way…

Main objective

The problem

New concept

The user flow

Prototype showcase (1 min. video)





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Tom Kupka

Product designer @productboard, previously Kiwi.com✈️ My thoughts, stories and ideas on UX and Product Design | tomaskupka.com