Taking a Cue from Games: How UX Design Can Benefit from the Gaming Industry

Photo by Jose Gil

The gaming industry has come a long way in recent years and has left its mark on the world of UX design. As UX designers, there are a few specific things we can learn from the way games engage and retain players. Here are some things we can learn from the gaming industry:

1. Fluidity and speed in gameplay: Games must be fluid and fast to keep players interested and engaged. This is also important in UX design, as users expect applications and websites to load quickly and be easy to navigate. When designing interfaces, we should minimize the number of clicks and steps required to complete a task and make sure the interface is intuitive and easy to use.
2. Intuitive and easy-to-use design: Games must be intuitive and easy to use so that players don’t get frustrated while playing. This is also important in UX design, as users don’t want to spend a lot of time learning how to use a product. When designing interfaces, we should use common design patterns and follow usability design principles to ensure users can easily understand how to use the product.
3. Attractive visual design: Games often have impressive graphics and attractive visual designs to attract players. This is also important in UX design, as an attractive visual design can attract users and make them want to use the product. When designing interfaces, we should pay attention to aesthetics and use attractive colors and fonts to create an attractive visual design.
4. Progression and rewards: Games often include progression and reward systems to keep players motivated and coming back for more. This is also important in UX design, as users are more likely to use a product if they feel like they are making progress and receiving rewards. When designing interfaces, we can incorporate progress bars and reward systems to keep users motivated and engaged.
5. Feedback and error handling: Games provide feedback and error handling to help players understand what’s happening in the game and how to correct their mistakes. This is also important in UX design, as users need feedback and error handling to understand what’s happening and how to fix their mistakes. When designing interfaces, we should provide clear feedback and error messages to help users understand what’s happening and how to fix their mistakes.

By learning from the gaming industry, we can create more engaging and enjoyable UX designs that keep users coming back for more.