How to Improve Website Conversion!

Pradeep P
UX Spring
Published in
3 min readApr 28, 2021

The ways to make your website yield your customers

Every businessman who owns the website wants to improve the conversion, no matter what even they are at entry-level or at well visible brand recognition.

The number of conversions means more customers which are means more revenue. Isn’t a piece of good news?

Who can neglect this point? We hope none.

But how can this phenomenon achieve?

We quote that it can achieve by your website design alone. Sounds simple right? Even a smart marketer knows very well that a simple website design can create a much larger impact on your business conversion.

Hard to believe?

In this post, we will discuss the 8 key website design principle which can do magic in the conversion of your customer.

Keeping your font big and bold

In the last few years, it is been observed that these big and bold letters gain an immense hit. And it won’t surprise that this trend will last still for more years to come. Typography is one of the powerful and key tool components to change your boring website to a conversion engine.

Make sure your website loading at the right speed

In this fast-moving world, we all expect things to happen in fast mode when it comes to the category of checking our favorite products or things online or shopping carts. If your website is not loading on time, you cannot make your customers wait for it. Every second delay is count and it can affect your customer conversion ratio.

Propagate your success and achievement

It said in earlier days people don’t give a damn to read your numbers and statistics, but now the story is completely changed, people want to judge your creditability through your statistics and achievement. So feel free to showcase your numbers and statistics to attract more people.

Make use of your free space

When you leave a lot of white space on your website, it can distract your customers. So don’t hesitate to post your digital content or use your creativity to attract and engage more potential customers to your website.

Align your website in F-layout

Recently researchers found that the most natural behavioral pattern to check out the website is in F shape. It has some scientific backup too. So plan your website by placing your content, call to action, or other significant things in the F pattern to get benefits from it.

Let your video speak for you

According to the latest survey, the video landing page can boost up your customer conversion ratio to approximately 80%. Can you believe it? Create your brand story as a video than a boring static page to get more successful audience conversion.

KISS strategy

Got attracted to this strategy? Yes, KISS means Keep It Simple and Stupid. Keeping your website with simplicity is always the best policy and it has more tendencies to convert. Nowadays people changed their minds to a simple and clean website rather than a messy or complex website. Keep yourself simple to invite more potential customers.

Significant 8-second rule

It is a major rule to remember that if a person continues with your website for 8 seconds then he/she is more likely to continue on your website. This should remember by every marketer to impress their customers. Do your best efforts on the landing page to make your customers stick with your website for longer.

We hope that you may gain much knowledge in making your website a convertible engine. And one more crucial to remember than above all these, if you want to redesign or construct your website completely from scratch according to these above said innovative principles, without any doubt you should consult with one of the best web application UI design companies like GoProtoz who is top-ranked in the market.

Enjoy your conversion and be happy with your customers.

Cheers for your digital success!

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