We often talk about new technologies and areas of their application. In this article, we’ve decided to look at them from the Business Ecosystems’ point of view and highlight a few of them that could definitely benefit from creating or taking part in an Ecosystem.
The following areas are the ones, that have accelerated their development over the last 2 years and will grow rapidly in the future:
These areas may benefit from creating business ecosystems. It doesn’t matter if a company is a startup or…
When entrepreneurs hear the word “ecosystem”, they often quickly dismiss it. Oftentimes because they believe participating in the business ecosystem requires more resources, the right connections or they just don’t know how to find suitable partners.
What truly matters for companies who want to build and maintain their own business ecosystem? Size, resources, partners, or something else?
Do you know that feeling of having to solve a super-important task, that seems unsolvable? Provided, you’ve already asked for advice, slept on it, but did not find a solution that would meet all the necessary criteria.
Most likely, you are facing an inventive problem — a task that cannot be solved by obvious methods. However such problems can be solved using the TRIZ method (the Theory of Inventive Problem Solving).
The first version of TRIZ was developed by the Soviet inventor and science-fiction author Genrich Altshuller and his colleagues. …
There are many ambiguous things in business — like Dark Patterns, Monopolism and others. They help promote businesses, but in a way they trick consumers into buying more. One of such things is called the tactic of Planned obsolescence — deliberately reducing the life of devices in order to sell more and earn more.
They say that everlasting light bulbs were invented a long time ago, at the beginning of the XX century. But the big manufacturing companies conspired and stopped producing them since their business will go bankrupt if everyone buys such light bulbs.
This actually happened. In the…
More often than not the State’s rulings only create obstacles for business. But there is an example of an ecosystem that changes the business landscape and pushes the state to make decisions that ensure not only comfortable business running, but also increase the economic attractiveness of the country.
Airbnb is one of the leaders of the sharing ecosystems. Unlike most ecosystems, it doesn’t coordinate most of the activities you see in the diagram, such as presenting houses on the site and communicating with guests. …
As of March 15, the California Consumer Privacy Act bans companies from using “dark patterns,” or website designs that can confuse or trick users. The term itself was coined in 2010 by Harry Brignull, an expert in user experience, but now it will be introduced into the legislation.
Dark Patterns include a number of different tricks, like:
Digital product development is a well-optimized process and thought out to the last detail. Everybody runs fast and reading 1 or 2 practical books simultaneously.
However, entrepreneurs and product-managers often do not realize that there is a hidden chest of knowledge — the scientific articles.
Nobody reads scientific articles, because they are difficult and sometimes boring, so it’s just not worth it. But if you use search engines like https://scholar.google.com and pick the right keywords — you can find highly relevant information. Of course, decoding it is another thing ;)
In 2014, there was a study on the behavior of…
Last week we promised to look at the 3 steps of building ecosystems on the example of a real company.
Marriott International has signed a partnership agreement with Grab to add Grab’s services into Marriott’s service portfolio. The company wants to integrate GrabFood, GrabPay, Grab transportation, and GrabAds. Marriott customers will earn GrabRewards Points for transactions on the Grab platform, which later can be converted into Marriott Bonvoy points and used for booking Marriott’s premium houses and villas.
The companies will work together to create relevant and personalized marketing campaigns for customers.
We have analyzed their actions and think they…
“…I’ve been here since Wednesday, I can’t get out”, “ …it’s really addictive” — typical phrases you hear in the rooms of the new social network Clubhouse. It was launched in the spring of 2020, but became widely known after Elon Musk announced on Twitter that he would be there on January 31.
You can start using the network only after invitation or being approved by the people in your contact book, who are already there. And only if you have iOS — the app doesn’t work on Android yet.
And what’s going on inside the app?
This social network…
THE FIRST STEPS to take in 2021 to join the ecosystem movement.
✍🏻 Let’s start from the top!
1. Assess the market situation and understand the need for an ecosystem for your company. To do this, you need to determine the Top 3 changes in the market, and then — what your business can get from creating an ecosystem. The reasons behind the changes will help you see a key need for the company, which only the ecosystems can offer. This will make it easier to predict what results it will bring for you and for the entire market.
We recruit participants for marketing and UX research for…