Ksenia Sternina·Jun 10, 2021Ecosystems DigestWe often talk about new technologies and areas of their application. In this article, we’ve decided to look at them from the Business Ecosystems’ point of view and highlight a few of them that could definitely benefit from creating or taking part in an Ecosystem. The following areas are the…Business Ecosystem4 min readBusiness Ecosystem4 min read
Ksenia Sternina·May 18, 2021Is the Business Ecosystem a Toy for Big Companies?When entrepreneurs hear the word “ecosystem”, they often quickly dismiss it. Oftentimes because they believe participating in the business ecosystem requires more resources, the right connections or they just don’t know how to find suitable partners. What truly matters for companies who want to build and maintain their own business…Business Strategy2 min readBusiness Strategy2 min read
Ksenia Sternina·May 10, 2021The Theory of Inventive Problem Solving 101Do you know that feeling of having to solve a super-important task, that seems unsolvable? Provided, you’ve already asked for advice, slept on it, but did not find a solution that would meet all the necessary criteria. Most likely, you are facing an inventive problem — a task that cannot…Triz5 min readTriz5 min read
Ksenia Sternina·Apr 23, 2021Planned and Dynamic obsolescenceThere are many ambiguous things in business — like Dark Patterns, Monopolism and others. They help promote businesses, but in a way they trick consumers into buying more. …Ecology3 min readEcology3 min read
Ksenia Sternina·Mar 29, 2021Airbnb it!More often than not the State’s rulings only create obstacles for business. But there is an example of an ecosystem that changes the business landscape and pushes the state to make decisions that ensure not only comfortable business running, but also increase the economic attractiveness of the country. Airbnb is…Business Development3 min readBusiness Development3 min read
Ksenia Sternina·Mar 23, 2021The State Strikes BackAs of March 15, the California Consumer Privacy Act bans companies from using “dark patterns,” or website designs that can confuse or trick users. The term itself was coined in 2010 by Harry Brignull, an expert in user experience, but now it will be introduced into the legislation. Dark Patterns…UX2 min readUX2 min read
Ksenia Sternina·Feb 23, 2021Scientific articles for product managersDigital product development is a well-optimized process and thought out to the last detail. Everybody runs fast and reading 1 or 2 practical books simultaneously. However, entrepreneurs and product-managers often do not realize that there is a hidden chest of knowledge — the scientific articles. Nobody reads scientific articles, because…UX2 min readUX2 min read
Ksenia Sternina·Feb 18, 2021Marriott & Grab EcosystemLast week we promised to look at the 3 steps of building ecosystems on the example of a real company. Marriott International has signed a partnership agreement with Grab to add Grab’s services into Marriott’s service portfolio. The company wants to integrate GrabFood, GrabPay, Grab transportation, and GrabAds. …Ecosystem Building2 min readEcosystem Building2 min read
Ksenia Sternina·Feb 16, 2021Clubhouse: whys and wherefores“…I’ve been here since Wednesday, I can’t get out”, “ …it’s really addictive” — typical phrases you hear in the rooms of the new social network Clubhouse. …UX4 min readUX4 min read
Ksenia Sternina·Feb 11, 2021How to build an ecosystem in 2021?THE FIRST STEPS to take in 2021 to join the ecosystem movement. ✍🏻 Let’s start from the top! 1. Assess the market situation and understand the need for an ecosystem for your company. To do this, you need to determine the Top 3 changes in the market, and then —…Ecosystem Building2 min readEcosystem Building2 min read
