What is the difference between Market Research and UX Research? One main difference is in the research process. A market research is linear, while a UX research is iterative. As the connection between brands and their users is crucial, UX research should be conducted iteratively and repeatedly to encourage product optimisation.
Have you done your UX Research correctly? Learn how to do the right research for your business at our UX Leadership Online Training. Other benefit you have by join the training, you will be able to have UX clinic with our mentors, Dr. Eunice Sari and Josh (Adi Tedjasaputra, M.Sc), to solve the problem regarding the products you have or currently develop.
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