5 For the Price of 1 — Why an Agency is the Best Option
You are a new brand looking to make your presence felt on social media or you’re an established company, looking to make your foray into the SMM (Social Media Marketing) world.
Either way, one of the most important decisions you need to make is who will do all your SMM work?
Will it be someone or a team that you hire or is getting the services of a digital agency the better option?
Making the right decision is extremely important. Because if you make the wrong one, you will realise that you are not getting any sort of bang for your buck. The amount being spent on SMM is not being made up with sales.
Which is why, taking your time and coming to the right decision is key, and let us just say, on most occasions, that right decision is an agency.
Here’s why we say that:
5 (and more) for the price of 1:
Agencies have a vast number of resources available to them and they know just how to utilize them. And those resources will be quite experienced and well versed with all things SMM. What you pay a digital agency, as a service fee, will roughly be what you end up paying for an experienced in-house digital marketer, who will be a lone wolf, trying to do everything.
With an agency, you will get several resources — Social Media Manager, Ad Campaign Manager, Graphic Designer, Video Editor and Content Writer — to name just five. All of that for the price of ONE.
Tools, tools and more expensive tools:
To go full SMM, you need tools, and a lot of them! All of these social media marketing tools are quite expensive as well, which means another substantial cost added to your SMM plans.
However, if you hire a digital agency, no such costs will come into play. Agencies already have access to these tools, owing to the work being done for their existing set of clients. Their expertise with such tools will also be right at the top end, which means you will get the best possible service you can ask for.
Strategy:
When it comes to hiring an in-house person, the strategy, thinking and everything else will be, pretty much, coming from one mind (if you’re hiring a team, the expense will only increase). However, with a digital agency, you have several minds at work for you, and minds that have been there, done that and succeeded in their field over several years.
Owing to their experience, the strategy will also be catered to your brand’s objectives and KPIs (Key Performance Indicator).
Up-to-date Strategy:
Apart from that many minds advantage, an agency will also always be aware of the market situation. What has changed, how it has changed, why it has changed and how we can best make that change work? They will always be up-to-date as far as strategy is concerned.
Competitors:
Agencies would have dealt with different fields, different markets, different companies. Therefore, they will be well aware of what’s going on in your company’s domain as well, and with it have a pretty good feel for what your competitors are up to.
Knowing your competitors and anticipating their moves can prove to be extremely useful when it comes to beating out that competition and with it bringing in new customers.
Budget management:
One of the most crucial aspects of SMM is budget management. How, where and why you use all that money that will be spent on the likes of Facebook, Twitter, Instagram, YouTube and LinkedIn. Agencies already have a pretty good idea about what works, and therefore they will be able to apply your budgets effectively.
There you have it — reasons why hiring a digital marketing agency is the better option, particularly for small to medium companies, than hiring an in-house marketer or team.
