9 Drivers that help you design a very good Corporate Alumni Program

Paresh Masade
Jun 13 · 4 min read

Most of the organizations today realize the importance of staying in touch with the former employees. As quoted by Reid Hoffman (Founder of Linkedin) in the article “Four reasons to invest in a corporate alumni network”, a company’s alumni can be a treasure trove of brand ambassadors, great rehires, potential referrals and a source of network intelligence. Establishing a well structured corporate alumni program is paramount in maintaining a great relationship with ex-employees.

We believe the following drivers help design a very good corporate alumni program:

1. Design at Organizational Level

2. Amicable Exit Process

3. Tools to Stay in Touch

2. Communication tools like email blasts, monthly newsletters to keep alumni informed about company updates

3. Ability for alumni to search for current opportunities and apply or refer potential candidates

4. One-stop Exits Helpdesk to resolve all the alumni queries

5. Platform to keep the alumni engaged via discussions forums, special interest groups etc.

4. Keep the alumni engaged

  • Stories about accomplished alumni: Interview accomplished alumni and share their success stories on the portal. Untold success stories not just makes for a good read but invariably acts as a morale booster to those who look for inspiration.
  • Share Company Updates: The online alumni platform is a great place to keep the alumni posted about the happenings at the company. Sharing regular company updates keep them abreast about the latest releases, product updates, recruitment drives etc.
  • Engage in Casual Conversations: Keep the alumni engaged in casual conversations. Start interesting discussions and encourage members to share their thoughts and opinions in response.
  • Run Surveys: Conduct surveys about new products, emerging trends, policies etc. and keep the former employees involved by making them participate in company’s initiatives

5. Organize Reunions

6. Invite alumni participation in company’s initiatives such as Product Launches, Provide Special Discounts

7. Create a Boomerang Program

8. Referral Program

9. Track Metrics

While there could be many other drivers, I believe these are a few critical ones. Please feel free to share your thoughts in the comments.

Hope this note helps you build meaningful alumni relationships!

Further Reading:

  1. Adding Return-to-Work Programs to your Hiring Strategy — Akash Jain
  2. Four reasons to invest in a corporate alumni network — Reid Hoffman
  3. Why Companies Should Stay Connected with Ex-Employees

Vaave has been at the forefront of enabling meaningful alumni relations and been working of corporates like Qualcomm India, Hero Motocorp, KPIT Technologies and RPG Enterprises. For further details visit www.vaave.com

Originally Published on Linkedin: https://www.linkedin.com/pulse/9-drivers-help-you-design-very-good-corporate-alumni-program-masade/

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Paresh Masade

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