Who is a community manager? What is the role of a community manager?
Originally published by UUKI blogs
Community Management is the process through which an
the organization seeks to build an engaged audience around its brand,
products, and services using social media. Its how a brand uses
opportunities (in-person and online) to interact with its audience to
create a network in which it can connect, share, and grow together
as a team.
The role of a community manager is to act as the bridge between a
brand and the community it is aiming to create. They should be the
brand's ambassadors, engaging with potential customers and
building relationships with existing ones.
As a community manager, all your messaging, content, and crisis
management across networks should be prompt, consistent with
your brand, and empathetic to create a loyal and delighted
community.
