WTF 1.0 — The Halloween Hero: Reese’s Candy Converter
Have you ever been trick-or-treating and ended up with a handful of “not-so-good” candies? Did you ever wish you can trade them for better ones? Well, Hershey made your wish come true with their Reese’s Halloween Candy Converter Machine in New York City.
The vending machine was placed in Washington Square Park on 5th Avenue and held 10,000 Reese’s Cups for trade on October 31st. Check out the smiles on everyone’s faces as the delicious peanut butter cups come shooting out of the vending machine!
What Valery Thinks: A mysterious vending machine that solves your candy problems on Halloween… it really is the greatest invention ever! Creating hype around the campaign and establishing a sense of urgency to get it before it runs out are both great ways to get people talking. With such a happy ending experience like this, who isn’t going to remember this Halloween Candy Hero?