LinkedIn Advertising Opportunities 2020 Mindmap

For starters, LinkedIn is the greatest international professional social network in the world. And it’s totally the first site that comes to the mind of a digital marketer working in a B2B market. At least it should, because according to 99firms’ stats:

• the network has more than 120 million active monthly users, which visit the site daily;
• 90 million senior-level influencers and 63 million decision-makers use LinkedIn;
• 460 of Fortune 500 companies use LinkedIn;
• 46% percent of the social media traffic to B2B company sites is from LinkedIn;
• LinkedIn is responsible for 80% of B2B leads from social media.

So, what are the platform’s advertising opportunities in 2020?

Linkedin Advertising Mindmap