We do not intend to change the way in which advertising is currently presented, we only try to improve the results for advertisers and the experience of consumers
In the uncontrolled world of online advertising, new platforms appear every day with the invincible promise that they will “revolutionize” the world of online marketing and the way it is carried out. Although the presented solutions are implemented using the latest technologies, such as HTML5 and now blockchain, but they maintain the older perspective of continuing to bother the user (consumer), since most of these promises focus on solving the problem from the side of commerce and forgetting completely that the user is no longer a passive actor in this world. Time has shown that following this line has not been and is not a good strategy to follow.
The premise of not going after the user has been ignored by all these platforms that create and maintain the offers of online ads. From invading browsers to forcing your ads to be seen, it will always appear, regardless of the level of rejection the users have towards the ads. The same form of presentation is not only annoying for users, but also irrelevant, constantly interrupting their browsing experience.
How effective is this way of advertising online? What is the preferred way for users to counteract these massive attacks that affect their browsing experience? What is the formula presented by Valsto to improve the publicist-consumer relationship? We will answer these questions below.
Much has been written about the ineffectiveness of online advertising. This type of advertising is called a broadcast style. It has been running for years and it aims to insert ads that reach consumers easily through permeable media. For online businesses, the initial purpose of this type of advertising was to create consumer traffic to the website and or to convert these visits monetarily through the sale of their products. The hopes that this will work over time, sank with the statistical data, showing the ineffectiveness of this advertising model with those objectives in front. To make things worse, this advertising execution model opened the doors for the entry of unscrupulous actors who obtained an easy way to make money through fraud, estimated at 50 billion dollars by 2025, and other types of nefarious activities. This calls into question the reputability of large advertising agencies, as they believe that they are keeping a good part of their clients’ investments aimed at online marketing.
The unfavorable numbers associated with the ineffectiveness of online advertising have given way to new trends that minimize the importance of the value of the click-through-rate, making amount close to zero. But, they maximize the values associated with a strategy of positioning the brand of a trade, through the continuous presence in the media and exposure of the products in the mass communication channels, especially social networks. Trying to position what really matters is to provide information about the products, rather than the intention of purchase by consumers. Perhaps this strategy can be very convincing for larger corporations, but for medium and small sellers on the Internet, this tactic is questionable because of the large investment it would need.
Whatever the strategy, online advertising is encountering a difficult problem to solve: ad blockers, such as AdBlock and AdBlock plus, which execute the simple task of removing the display of the advertisements that are on the page that the user visits. These blockers, which are a real headache for online advertising, are becoming popular tools. Reports from Forrest and Comscore show that nearly 200 million Internet users have installed ad blockers.
In the case of millennial's, statistics say that 1 in 2 young people use some type of blocker.
As the type of banner-based ads are used by many sites as main sources of income, some sites have taken extreme measures against these blockers, such as not allowing access to their content to those users who have installed a blocker.This risky strategy can be accepted if the content offered by the site is unique, otherwise the only thing they achieve is to scare off the visitor, who finally goes in search of information elsewhere. Others have posted notices on their own sites, asking their visitors to please unblock access to their page to present advertising, as this is a source of their income.
In spite of everything, this model of online advertising is here to stay and it will continue to evolve. In order to ensure its survival over time so that “advertising does not kill advertising,” you must find solutions to your problems, although some of these are striking, such as a curious solution that came from Google, who implemented its own AdBlocker for Chrome. Although it is not so aggressive, but it is enough to boycott most of the ads provided by its generation platform’s advertising content.
Taking into account the evils that affect online advertising, Valsto created an integrated, efficient and cost effective platform that allows retailers to attract, engage and convert visitors into buyers. The Valsto platform for marketing, integrated with the payment platform, will allow businesses to create a campaign to promote their products, indicating how many visitors they expect on their website, the profile of these visitors, pay them for their time and attention in addition to organizing the start and end of the campaign. This makes the Valsto platform beneficial for businesses and for users, since:
The Valsto platform will allow businesses to:
- Promote, at low cost, your products to real consumers.
- Increase Web traffic of your sites, with the guarantee of receiving visitors who are willing to see your advertising at the time they want.
- Strengthen the brand and seduce the user by increasing the purchasing power, offering discounts that are configurable in the same Valsto portal.
- Convert more visits into sales, making use of the items indicated above.
The Valsto platform will benefit consumers because:
- It will allow them to earn money for their time and attention.
- Pay less, receiving discounts from stores, in each of your purchases.
- Keep your privacy.
- See advertising when they want to see.
Valsto’s cohesive payment and marketing platform bridges the gap between the convenience of fiat currency and the benefits of digital money to help promote the adoption and increased use of cryptocurrencies in the e-retail industry.
If you want to help us, you can participate in the Tokens Distribution Event, visiting us at www.valsto.org to get more information about our company.
You can also be one of our beta testers, entering https://beta.valsto.com
