How to increase customer loyalty through social media?

In recent years, more and more companies have begun to pay attention to the use of social media such as Instagram, Twitter, Facebook and so on. And think about how to use social media as a medium to increase customer loyalty.The cost of developing a new customer is five times the cost of maintaining an old customer. For an enterprise, maintaining an old customer is a more cost-effective thing than developing a new customer. The purpose of maintaining an old customer is to increase his loyalty to the product and brand.

What can theloyal customers bring to the brand?

First of all,they can boycott competition，only be faithful to this brand.Secondly,they are happy to spread our brand’s content.They can also be the supervisor，they are happy to provide reference for our brand.Although their opinions are not professional, they represent mainstream opinions and have strong reference value.

How to increase customer loyalty to the brand and product?

Listen to customers’ opinions

In addition to building a good brand image, social listening can play an important role in increasing customer loyalty.Specifically, you want to use social listening to discover:

Your customers gather on social media.

They talk about your products and services.

They have consistent praise or complaints and you should encourage or provide solutions.

What type of content do they keep sharing? Will they use a lot of photos or use specific labels?

Based on fans to develop social media marketing strategy

Social media does not simply comment on the content. It includes advertising, marketing, potential hunters, sales and technical support.

Creating a social media strategy is essential. Including a public relations, search engine optimization, outside the chain of construction and analysis of competitors.

In the face of fan loyalty, what kind of value can you create for your fans on social media, and whether your answer is strong enough to inspire your fans.

Sharing high quality content

There is no doubt that sharing valuable content for loyal fans, but the way and format of your presentation of content is also very important. It involves another area, that is, visual marketing. You can use information charts whenever possible., video, screenshots, graphics, and visual aids make your content more eye-catching and memorable. Also, make your content brand logo, shape, color, and unity across the entire web platform.And as for the platforms like Instagram,we also should pay attention to something else.Good visual effect：The cover needs to attract people;High quality of pictures.What’s more,the text needs to be reduced，Let pictures and videos express more information.Because People use ins as pastime，they don’t like to spend too much time to read the word.So let the video and pictures have more information would be better.

Actively interact with fans.

Fans are happy to actively interact with real people, rather than robots that respond automatically. If you have time, you must communicate and communicate with fans online, and fully explore the personality of fans, admiring her that some of you have Meaningful point of view. With care and recognition of temperature, fans will continue to pay attention to you and will be happy to spread your related content.

Docking social media Q&A platform

Nearly every social platform in China will be equipped with its own Q&A platform. Your fans or potential loyal fans will often submit some questions on this platform. You can find related fan questions and you can also use Keywords to find potential problems, give precise responses, and maintain effective communication and discussion, then you will turn a part of loyal fans.

Comment on the content of forwarders

The content shared by each loyal fan is not necessarily completely related to your corporate brand. You can use social media tools to dig out some valuable content, share and forward. Although not relevant, the effect is very satisfactory. It feels like you wrote an article and was sent by a famous person. Like to expand potential fans further, you can use tools to analyze which brands your fans are interested in, and try to comment and view their content.

Always sincere

No matter what we do, we should be sincere and face our customers with a sincere attitude. In this way, we can win customers’ recognition and respect.