How Big Data is Changing The Way Businesses Manage Content

In the fast-paced business landscape, the demand for content marketing is increasing at an unprecedented pace. Having said that companies are struggling to identify potential opportunities/problems in managing business content that may otherwise go unnoticed. This post will walk you through how big data is interrelated to content management; how it is driving content marketing strategy and at last; how it can be used in the media and publishing industry to bolster revenue and retention says, Sujit Kumar, VP of Strategy & Marketing at Valuebound.

According to IBM, humans create 2.5 quintillion bytes of data every day with 90% of the data in the world has been created in the last two years. Meanwhile, Forbes reported that nearly 53% of organizations are using big data analytics, up from 17% in 2015. Industries like Telecom and Financial Services are fueling the fastest adoption.

Since these industries are fastly adopting big data to harness the data and use it to identify new opportunities. There is no denying that, in turn, this leads to smarter business moves, more efficient operations, higher profits, and happier customers. This made me curious to find out and write on “How big data make a business sense and where content comes in”.

Read full article here on Martechadvisor.com