Photo by Delphine Queme, via Flickr

COGNITIVE HOLLYWOOD, Part 1: Data Shows Box Office Economics in Turmoil

Yves Bergquist
Sep 11, 2017 · 12 min read

Box Office Hurricanes As Evidence of a Change in the Entertainment Climate

Debunking the Rotten Tomatoes Myth, With Data

What is clear, looking at all film data since 2000, is that Rotten Tomatoes scores have never played a very big role in driving box office performance, either positively or negatively.

Does a Rotten Tide Raise All Boats?

Audience scores and critic scores are increasingly correlated, meaning that audiences are becoming expert at smelling a “bad” movie and staying away.

Imagine running a company in a shrinking market where every product costs hundreds of millions of dollars to make, where every single one of your customers is an expert in the product, and millions of competitors are offering free, lower-quality but very accessible and compelling knockoffs.

The left column represents hours spent per day

RIP: the Good Old Days

Nobody ever got promoted in Hollywood because they had better inside knowledge of what audiences wanted to see, simply because, until fairly recently, that didn’t matter. The industry had an unassailable stronghold on our leisure time, and so the factors of success were, for the most part, intrinsic (the product), rather than extrinsic (the market).

Vantage

Perspectives on Visual Storytelling

Yves Bergquist

Written by

Machine Intelligence Warlord. Founder & CEO of AI Startup Corto. Director of the AI & Neuroscience Project at USC’s Entertainment Technology Center

Vantage

Vantage

Perspectives on Visual Storytelling