Varia Blog
our blog: all about NLP, SaaS, Journalism, Perspectives & Startup Business

When approaching a market from the outside, a lot of effort has to go into understanding the relevant players and people of the field. This takes time and is a steep effort. But it is the only way to understand how your customers think, what their struggles and ambitions are. Only once you know that, you can a) build solutions that are tailored to their needs (expressed and latent) and b) appeal emotionally to the inner drivers of the target audience — which is essential in the later sales process. To gain exactly such an understanding, user interviews are essential. User interviews, as semi-structured ways to gather detailed information on the executed processes and thought processes around the problem that you intend to solve. …


  • Currently in Germany, but before prominently in Austria and Switzerland, plus other countries, the funding of public broadcasting is questioned
  • Trust in media is eroding all over, and public broadcasting outlets are not exempt from this trend
  • A proposed solution foresees a change in role of public broadcasters, reducing their content production efforts, while increasing their content curation efforts

(this article, upon request, also appeared in DE on Publikum)

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Image for post
cc Jan Huber via Unsplash

Relative to the population, Germany currently has the most expensive public broadcasting organization (EUR 8 bn/y). Main public broadcasting outlets are ARD, ZDF, Deutschlandradio, Deutsche Welle, and further regional organizations (BR, SWR, NDR, etc.). These days, quite some political upheaval has been created, due to one regional parliament opposing the increase of the monthly fee, the “Rundfunkbeitrag”, by 86 cents. Up to now, every German household pays EUR 17.50 …

TL;DR — for the busy ones:

  • Through our products at Varia, we are offering Perspectives as a Service, by that we mean providing different points of view, different context on any same topic.
  • All issues have two or many more perspectives to them. Our world is not one-dimensional and not as polarized as parts of media or politics make you believe.
  • You should consider everything a perspective, even your own way to see things is based on your mental model of reality — which, as everybody else’s, should be challenged regularly.

Whenever we talk about Varia and our solutions for longer than an elevator pitch, there is a high probability that a question in the likes of “but what is a perspective, how do you define it?” comes up. This is one of many good questions to ask, so let us look at…

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