Georg Horn·Jan 27Journalism is missing outTL;DR Most of a journalists work effort ends up in the bin. Only end results are captured, while a host of research information gets lost. While common in most other industries, knowledge management is largely absent in the journalism sector. Fragmented and individualistic processes in journalistic research make automation and…Journalism7 min readJournalism7 min read
Georg Horn·Nov 19, 2022The challenge of defining a new product categoryTL;DR Category defining products are addressing a job that is underserved — or not served at the same level of abstraction — by current, established products. People will always think and hence tend to compare new products with existing products and product categories. This poses a marketing challenge where a…Marketing9 min readMarketing9 min read
Georg Horn·Aug 26, 2022The problem with news mediaTL;DR The news media industry saw their business model crushed by a sledgehammer, with the advent of the advertising-based internet and the emergence of companies fare more savvy around user data. With different strategies, publishers try to meet this challenge, not all are successful — and we see many news…Journalism12 min readJournalism12 min read
Georg Horn·Apr 28, 2022How you can calculate whether your startup will reach PMF or notTL;DR You find a lot of great reading on Product Market Fit (PMF) and its relevance to a startup. The WHAT and WHY parts, are covered well, highlighting the essential nature of PMF. Less well covered is the HOW aspect, as more than just iterative development and user interviews go…Pmf6 min readPmf6 min read
Georg Horn·May 19, 2021Why we avoid the term AI on our website and in our messagingTL;DR A successful business addresses a market need that is unmet, over-, or underserved, with a solution that costs less than the user assigns value to it Successful business is about providing solutions then — not (necessarily) technologies. …AI9 min readAI9 min read
Georg Horn·Mar 31, 2021What are news media companies selling?TL;DR News companies have historically been focusing their revenue strategies on content or audience monetization While the ad revenue path has been troubled lately, the revival of subscriptions alone is not going to cut it for most publishers A vast number of other revenue sources have been explored to complement…Journalism8 min readJournalism8 min read
Nilabhra Roy Chowdhury·Mar 23, 2021Why You Should Code Inside Docker Containers and How (VS Code)If you are using Docker containers to ship your application, you have already had a fair taste of the ease of software engineering that containers bring. Not having to worry about your application behaving differently in production (or any other environment) is truly a major relief for developers. …Development7 min readDevelopment7 min read
Georg Horn·Feb 9, 2021Confirmation bias: don’t fool yourselfConfirmation bias — the tendency to discredit non-confirmative evidence, or to seek out (actively or subconsciously) primarily confirming evidence — is part of all of us. When trying to write in an accessible manner about confirmation bias, it is difficult to produce a better piece of content, than what Shane…Evidence5 min readEvidence5 min read
Georg Horn·Dec 22, 2020I talked to 50 journalists in 2 months, here is what I have learnedWhen approaching a market from the outside, a lot of effort has to go into understanding the relevant players and people of the field. This takes time and is a steep effort. But it is the only way to understand how your customers think, what their struggles and ambitions are…Journalism11 min readJournalism11 min read
Georg Horn·Dec 9, 2020Should public broadcasters change their role — away from content production?TL;DR Currently in Germany, but before prominently in Austria and Switzerland, plus other countries, the funding of public broadcasting is questioned Trust in media is eroding all over, and public broadcasting outlets are not exempt from this trend A proposed solution foresees a change in role of public broadcasters, reducing…Broadcasting6 min readBroadcasting6 min read
