Marketplaces — Why Value-Added Resellers Should be on Them
In the last few years marketplaces have emerged as a gold-mine for entrepreneurs accounting for nearly 50% of the total online global shopping.
Online marketplaces like Amazon, eBay, Newegg etc., enable sellers to reach a wide audience, they have huge marketing budgets, and they offer everything from payment gateways to shipping options etc.
As a value-added reseller (VAR), you must look for various sales channels to improve your cash flow. Today, a growing number of VARs are selling not just on their e-commerce store but on various marketplaces as well.
Here’s how VARs can benefit from selling on marketplaces:
Huge Audience
As a VAR, when you sell your products on online marketplaces, you don’t have to spend time finding customers. Giant online marketplaces like Amazon and eBay have a strong reputation, brand recognition and a well-established customer base.
Millions of consumers visit these sites daily. Amazon, eBay, etc., are reliable, convenient and provide excellent customer service, no wonder people love to shop on these sites. If you are looking for potential buyers for your products, it is imperative to be on these marketplaces. They are a huge audience you can tap!
Massive Reach
Online marketplaces wield a massive reach and scale, which can help increase awareness about your products. As a VAR, when you sell on marketplaces, you improve your visibility, in turn attracting more customers.
The increasing popularity of online marketplaces will enable you to tap buyers who may not have heard of your brand. By selling on marketplaces, the number of potential customers you can reach is immense. All this can drive online sales and grow your business.
Customer Loyalty
One of the biggest advantages that VARs can reap from selling on marketplaces is that they get to access to a dedicated and loyal customer base. Customers keep returning to marketplaces they trust. This gives VARs a good chance of gaining a dedicated customer base.
Improved Customer Experience
Online marketplaces are recognized as a leader in customer service. The shopping experience on online marketplaces is personalized, secure, and optimized to give buyers an enjoyable experience.
Their returns and refunds policies are hassle-free. Easy returns ensure that your customers don’t wait for weeks to get refunds.
Should a Value-Added Reseller Sell Through Marketplaces or Have Their Own E-commerce Store?
The advantages of selling on marketplaces vs an e-commerce store are all answered in our article
Marketplaces — The Untapped Market for a Value-Added Reseller
Read the article for a deeper insight into the topic.
Use VARStreet to Sell on Marketplaces
VARStreet, a sophisticated e-commerce platform, gives you the opportunity to sell products on some of the top marketplaces and shopping comparison sites like Amazon, Google Shopping etc.
VARStreet’s ‘Catalog Export’ functionality allows you to sell products on multiple platforms. All you need is an account on these sites to take advantage of this feature.
