UXRConf 2023 — Part 1
One of the most important UX research conferences of the year took place this past week. The conference was held remotely over three days (June 7–9) with the first day being used to demo various tools and technologies used in industry. Over the next two days, we got to hear from some amazing speakers on diverse topics. The speakers came from varied professional backgrounds and included industry leaders and key research groups in the area.
Here’s a recap of some of the sessions I attended on June 8th:
Democratizing Research: Take 2
The first session of the day was by Lauren Ruben. Lauren is a Staff Researcher at Slack. She has over 10 years of experience with user research, is passionate about research education and has built research programs at AirBnB and Slack.
Her talk focused on enabling product and design partners at organizations to conduct their own research and how we as researchers can go about achieving this.
Lauren told us that as the sole researcher on her team she was having to make the difficult decision of which projects she would take up by considering how strategic it would be to work on it. As a result, the surplus demand of evaluative research would go unanswered. I’m sure this resonates with many of us, given the competing priorities and short timelines of many research requests.
The solution to this dilemma is research democratization. Democratizing research involves providing the scaffolding to enable research partners to conduct their own research. However, her first attempt at creating a research program for this at Slack did not end up with the results she hoped for, causing her to take a step back and try again. Fortunately, she was successful the second time around. In this talk, she shared her nuggets of wisdom and walked us through the key ingredients to create a successful research program around democratization.
Key Principles:
- 🚧Establish guardrails: Identify the research demand and outcome you want to build for.
In Lauren’s case, it was actionability. Having this chalked out enabled her to decide what methods and audience she wanted to focus on in the program. In her previous attempt, the research program took a broad approach at educating people on research methods and this resulted in people getting lost in the ambiguity of research. Scoping down on the methods helped enforce the actionability of the program. It’s also important to ask yourself who your program should best serve, to decide on the audience you want to build for. - 📝Tailored Education: Teach only what your audience needs to be effective.
The second iteration of her program resulted in a 2 hour long training session (compared to a day long workshop earlier). She ensured that this time the program was less abstract and tailored to the participant’s view by incorporating real research questions used at Slack, grounding it in real life, making it more actionable. - 📑Documentation & Process: Having good documentation and a streamlined process helps with the self-serve aspect of a program, ensuring that the output of research is consistent.
To achieve this, she created templates and guidelines for research and how to share it, which ensured that people were held accountable through the process and standardized it, legitimizing the program. Scoping down the research methods helped with creating templates, which wasn’t possible in the broad approach of the first iteration of the program. - 🔍Role of researchers: Define the role researchers play in the program.
In Lauren’s case, there is a codified support system that program participants can rely on to seek help as they go about conducting their own research. Moreover, all researchers at Slack contribute to the program.
Rogue research is probably happening around you …. we in research get a choice, do we want to … turn a blind eye to what might be happening as a result or do we want to teach safe research and empower those around us? The choice is yours.
Metadata for Mega Impact
This talk was presented by Hannah Barbosa, the Head of Research Operations at AWS. Hannah has previously held various leadership positions while working on the Amazon web app.
Hannah spoke of the importance of metadata on projects and how it helps track metrics and the impact of user research in an organization.
Hannah spoke of a time when she had to get buy-in from stakeholders on the impact and validity of research, and after a year of efforts, where she ensured the stakeholders were involved in the research process, she managed to get them onboard as research advocates. However, she had spent a whole year on just two stakeholders and there were a lot more she collaborated with.
It got her thinking of a more efficient way to make a case for research, and leveraging metadata on research projects to tell a story about the bigger picture of research is one such way.
Key Highlights:
- 📝Keep track of various project data points across projects.
The project data points to keep track of is unique to an organization. However, if you have had situations where stakeholders have run into issues as they discuss research, metrics that might help them out in these situations would be a great addition! - 📈Analyze your metadata to uncover insights
The metadata from your projects is like your research data — analyze it for trends across projects. Are you reliant on a few methodologies? Why have other methods not been explored? How much time is spent on a project?
These gaps can then be used to make a case to management. Moreover, putting forth requests in this manner helps communicate with leadership in a way they understand best — through data.
Keeping track of the amount of time taken across projects will also help with crafting research plans. - 📢Socialize your metadata
Spread awareness about your metadata by talking about it in research readouts. Don’t wait to nail it perfectly before you start sharing your insights.
We see metadata as an investment in our current and future selves.
Roadmapping your way to research success
Paige Bennett spoke to us on creating effective research roadmaps that elevate career success on research teams. Paige is a Senior Research Manager at Affirm and has over 15 years of research experience, having previously worked at both Dropbox and Medium.
Her talk explored the inputs a research roadmap should have for it to be user-centered and influential. She provided us with 3 key principles and various activities supporting each principle to help flesh out an impactful roadmap.
Key Principles:
- 🕒Timing: This principle revolves around being aware of what planning looks like at your organization and what timeline they follow.
Activities:
Become aware of the constraints you have to deal with such as the planning cadence of your organization. Use company initiatives as well as input from pod level leads to plan the direction of your roadmap. - 👥Team: This principle involves being mindful about the current capabilities and future goals of your team.
Activities:
Ask your team members to note their current strengths and growth areas. When planning out your roadmap, pick projects that leverage their existing strengths and provide them with opportunities to grow in areas they want to. - 💰Transformation: This principle focuses on knowing the current product investments of the company and what future investment opportunities exist.
Activities:
The activities for this principle would involve learning about the major areas the company is investing in and gauging future investment work. This principle also involves aligning with research partners, getting to know the questions they have and the business decisions those questions impact.
Once you have the questions of your research partners, you can explore any overlap among them, which can help scope the projects you need to plan out and the resources it would require, such as cross-collaboration among teams. You can also categorize the questions that emerged (as primary, secondary or tertiary) to help focus the research efforts of your team.
Once you have completed your roadmap, you can check to see if the projects you planned out make use of research methods from a variety of areas (like exploratory, strategic, tactical and operational).
Paige also suggested checking that the completed and implemented roadmaps have the 5 major qualities of a successful one: that it is collaborative, strategic, sophisticated, influential and user-centered.
What I loved about this approach was that it took company objectives into consideration, as research roadmaps should, but it built the projects around the strengths and needs of the team members, ensuring the growth of people who put the work into these projects.
Building a Values Aligned Research Career
The last talk for the day was by Heather Breslow. Heather is the Head of UX Research for Google’s Firebase and has a background in behavioral psychology.
Her talk focused on identifying our values and baking it into the research career paths we create for ourselves. Some time in the recent past, Heather experienced an unfortunate life event that forced her to put her life in review. Through this talk, she helped shed light on how we can identify values important to us and use them to reframe what growth and success mean to us.
Key Takeaways:
- 🌱Values are what keep us grounded. They help us understand our motivations, help us decide what we do and shape how we do them. Moreover, facing our difficult emotions than ignoring them can help us understand what our values are.
- ⚖️Making value-based decisions is liberating as it helps you define your success and find your center.
- 🫱🏽🫲🏽Collaboration enables better work to be produced. It relies on a sense of community, where you can talk about your successes and challenges in ways that make you feel safe and seen. Having this as part of our practice further helps us as researchers advocate for our customers.
Heather mentioned how she uses values as a guiding principle in the teams she manages and how it is reflected in the way her team collaborates with others. I personally admire this approach as I believe it helps us as researchers to be more empathetic to our end-users and in the ways we build products that cater to them.
And with that, we ended the first day of the main conference. Stay tuned for part 2 of this series where I dive into the sessions of day two!
