MVP Testing — How to Drive Traffic to your Website

Eze Vidra
Eze Vidra
Oct 19, 2011 · 1 min read
MVP lean startups
MVP lean startups

My colleague and fellow Seedcamp mentor Jalin Somaiya and myself (Eze Vidra) gave the below presentation to a group of 20 entrepreneurs who participated in Launchpad, a London-based accelerator organized by a few months ago,

Our goal was simple: help early stage startups focus on what is their most immediate goal (i.e. website registrations, user ratings, downloads, etc) and optimize for it through testing and iteration, while leveraging the basics of online marketing. It’s amazing how many startups skip the MVP (minimum viable product) stage, spend months building a full fledged product with no feedback from users, and focus their energy on building features they “think” are cool or needed, without actually checking their customers reaction or demand. You should not waste time and money on building features no one wants.

The deck is self explanatory and compliments well the and customer development — validate, test and iterate. You can find some additional resources in and in . Remember — if you build it, they won’t necessarily come!

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VC Cafe

Blogging about startups, venture capital, Israel

Eze Vidra

Written by

Eze Vidra

Managing Partner at Remagine Ventures. Founder of Techbikers, Campus London and VC Cafe, proud Xoogler. Non exec director at Chargifi and UK Israel Business.

VC Cafe

VC Cafe

Blogging about startups, venture capital, Israel