VeChain ToolChain™ Powers Ubique Tag To Onboard China’s Top Spirits Players And Trace Millions of Liquors

VeChain Foundation
Oct 14 · 5 min read

October 14th 2020, Shanghai, China — With the change of lifestyle and a fast-growing middle class, Chinese customers are demanding more choices for high-quality alcohols. A growing need for digitalization and better optimization in the supply chain such as traceability and authentication has prompted companies to adopt better technologies to serve their clients. Ubique Tag, a pioneering professional supplier of smart tags in China, has integrated their traceability services with VeChain ToolChain™ to trace premium liquor & spirits products for their clients.

Several categories of Baijiu Liquor (popularly known as China’s national drink) of Yanghe and Shuangqu, two subsidiary brands under Jiangsu Yanghe Brewery Joint-Stock Co., Ltd., has already created over a half million clauses and transactions on the VeChainThor Blockchain Mainnet since it launched.

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VeChain Technology To Enable Digitalization of Liquor Industry and Combat Counterfeiting

The negative effects of COVID-19 on the liquor and alcohol market cannot be ignored. Euromonitor released a report revealing that both alcohol and dairy sales have suffered as a result of the extended quarantine in many Chinese cities during the first quarter of the year. This also echoes sales data released by China Alcoholic Drinks Association that domestic wine sales during the first two months of the year dropped by over 40%.

On the other hand, data has shown that digital sales channels for the liquor and alcohol market registered significant growth in 2020. Improving digital channels will be one of the main routes for growth in the industry moving forward. Currently, wide-existing counterfeiting alcohol due to inefficient traceability practices has been endangering consumers while causing damage for liquor and alcohol industry sales.

With VeChain leading the blockchain industry and bridging trust between enterprises and their consumers, Ubique Tag has officially teamed up with VeChain to integrate blockchain and IoT technology for their clients in the liquor & spirits industry. VeChain technology can thus accelerate the digital transformation and ultimately boost revenue and sales for these enterprises, satisfying both Ubique as well as their clients.

VeChain ToolChain™ Enhances Liquor Traceability And Assists Established Technology Provider Players

As the major provider of the anti-counterfeiting technology for Yanghe Group, Ubique Tag has explored the new possibility of “IoT+blockchain” traceability solution powered by VeChain ToolChain™, which is the first of its kind that uses double QR codes on both bottle and box to achieve cross-verification.

By using VeChain ToolChain™, the new solution logs data relating manufacturing, distribution and other key stages of the product life cycle onto VeChainThor Blockchain. End consumers can scan the QR codes on the product to gain immediate access to product information. With the unique double codes design, customers can tell whether the bottle has been opened before and verify its authenticity. Yanghe Group will also be able to accumulate valuable data to enhance their internal supply chains and enable a more streamlined procurement process.

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The increased level of digitization on all ends, from internal usage to stores and end users will directly impact and help liquor enterprises to keep up with customer demands in an efficient and profitable manner. Using VeChain technology will thus help them increase customer loyalty and achieve business revenue and sales growth.

On top of that, Ubique Tag will also reap the benefits as an established traceability technology provider. Integrating VeChain ToolChain™ significantly enhances their products and services lineup, and enables them to offer cutting edge and industry leading blockchain for their clients. With VeChain powered technologies, the trust and relationship between Ubique Tag and their clients will also be strengthened.

Blockchain Mass Adoption Achievable Through VeChain ToolChain™

This partnership between Ubique and VeChain ToolChain™ also extends the potential for VeChain to be adopted for dozens of other clients of Ubique aside from the liquor and alcohol industry, further increasing the number of valuable transactions by several factors more on the VeChainThor Blockchain.

As VeChain technology continues to onboard these massive enterprises and technology partners such as Ubique Tag, awareness of our blockchain will cause an exponential effect in most industries. More and more technology providers and massive enterprises will learn about our technology and thus, adopt VeChain.

About Ubique Tag

UBIQUE is a National High-tech enterprise and is a professional supplier of smart tags,dedicated to make each piece of smart tag with craftsmanship spirit and care for our global customers. From the designing, manufacturing and application of RFID and EAS tags, UBIQUE owns more than 20 national patents.

In 2002, the core team of UBIQUE founded Asialco Electronics, which became the second largest EAS label supplier globally within the next 5 years; At the year end of 2007 ,Checkpoint Systems fully acquired Asialco; In 2009, the core team founded UBIQUE, headquartered in Shanghai, China. With about 20 years industry experience in smart tag designing and manufacturing, UBIQUE team has been providing high quality tags fitting into different applications; smart cards/tickets, apparel management, alcohol brand protection, jewelry tracking and management, smart library, smart electricity meter, asset management and retail source tagging, etc.

Official website:

About VeChain

As a leading enterprise friendly public blockchain platform, VeChain began in 2015 and aims to connect blockchain technology to the real world by providing enterprises with blockchain solutions suitable for their business needs and to build a trust-free and distributed business ecosystem platform for business value. With VeChain ToolChain™, a one-stop data BaaS platform, VeChain will continue to promote the large-scale application of blockchain technology, help enterprise clients in digitalization transformation, and eventually realize the long-term vision of enabling the real economy.

VeChain is the pioneer of real-world business applications, with international operations in Singapore, Luxembourg, Tokyo, Shanghai, Beijing, Paris, America, Italy and San Francisco. With strong independent development capabilities, and the professional compliance guidance of our strategic partners, PwC (one of the world’s top four accounting firms) and DNV GL (a leading global assessment and certification society), VeChain has established partnerships with many leading enterprises in various industries, including Walmart China, Bayer China, BMW, BYD Auto, PICC, H&M, ENN, Shanghai Gas, LVMH, D.I.G, ASI etc.

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