World of V introduces Phygitals-as-a-Service to bridge the gap between the physical and digital world

World of V
5 min readFeb 3, 2023

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As the web3 rapidly gains mainstream traction and NFTs shift from an overused buzzword to an innovative business model, more brands, creators, and businesses begin to explore the opportunities offered by this technology. We’re witnessing a technological revolution that is changing the way we interact with the digital world to create a more decentralized, connected, and valuable future for all.

One of the most exciting areas of the web3 revolution is Phygital technology, which bridges the gap between the physical and digital worlds creating a seamless, immersive experience for consumers. Thanks to the combination of IoT and NFTs, Phygitals allows for the creation of hybrid experiences that can be incorporated in various industries, such as retail, entertainment, and art, potentially revolutionizing the way we interact with the world around us.

At World of V, we’re proud to be at the forefront of this exciting new frontier and become the first NFT marketplace to implement Phygital technology as a service. By leveraging on VeChain tech and our partnership with Authentic8, we’ll be offering an easy to use, accessible gateway to Phygital solutions, allowing anyone to seamlessly integrate this technology without any entry barrier.

Through the combination of hardware-based security, blockchain technology and NFTs, we provide an immutable record of ownership and provenance, creating a trust-based ecosystem that allows brands to take their products to the next level and consumers to own verified, one-of-a-kind items paired with a fully-immutable digital twin. This is the future of product distribution, where the physical and the digital are inextricably linked, creating a more interactive, connected world.

A seamless experience to kickstart your phygital journey

The process of minting a Phygital NFT is quite similar to minting any other type of NFT, but before beginning the process, you’ll need to obtain an NFC chip. To do so, go log in to World of V, access the Phygital creation panel, and purchase an NFC chip from the provided link.

After you have obtained the NFC chip, attach it to the physical item that you want to connect with your Phygital NFT. The chip will act as a bridge, allowing your Phygital NFT to represent the physical item in the digital realm.

Every NFC tag comes with a unique secure code, which is required to connect your Phygital artwork or design to a physical item, ensuring the security and authenticity of the link. Enter the code into the Phygital creation panel to unlock the minting feature. Once the code is validated, you’ll be ready to mint your Phygital NFT!

From there, you can upload your digital assets, and add detailed information about the physical item, including name, description and provenance data to complete the process.

In addition, you will have the option of uploading photos and videos of the physical item to provide a more interactive experience for the users.

And that’s it! Once you have attached the NFC chip, linked it to your Phygital item, and uploaded all the necessary information and media, you are ready to go ahead and mint your own World of V Phygital NFT.

Enhancing Your Experience with Proof of Authenticity and Ownership for Your Phygital NFT

By integrating blockchain, NFT and IoT technology, we are truly able to bring a truly innovative, enhanced experience to everyone. After scanning the NFC tag, users are taken to an information page where the provenance data that acts as Proof of Authenticity for the physical item tracked on the blockchain, providing a secure and verifiable history of the item.

From there, users are then redirected to the Phygital NFT link, which acts as the Proof of Ownership for the physical item. This allows users to have a unique and valuable connection to the item, and the peace of mind that comes with owning a verified, authentic product.

Check out this Phygital we’ve just minted and take a look at the Provenance page to get the idea of the full experience:

Provenance page:

Welcome to the new era of Phygitals

Our service is designed to be straightforward and accessible for everyone. Whether you’re a small business, an artist or a big brand, our platform is a powerful tool that can help you elevate your business to the next level.

At World of V, we’re dedicated to creating innovative solutions that make it easy for anyone to participate in the web3 revolution, and we strongly believe that Phygital technology will be an integral part of our interconnected future.

We’re thrilled to be a part of this exciting new chapter. If you are a business owner or an artist and you are interested in taking your first steps into phygitals, feel free to contact us — we’ll be happy to support and guide you every step of the way.

World of V — www.worldofv.art
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World of V

World of V is a digital art collection on the VeChain blockchain celebrating #VeFam journey around the world, as seen by the eyes of several digital artists.