The Beauty of combining Design Tools
Brand Identity Design with iOrnament and Vectornator
Using multiple software is a crucial part of the design process. We want to give you valuable insight on how to uplift your skills by combining two different design tools Vectornator and iOrnament, which can improve your portfolio drastically if you use their unique characteristics for your advantage.
“Math is at the same time one of the most beautiful topics in the world and one of the most abstract ones. Making the beauty behind structures visible and touchable, bring them to live, is my passion in many of my projects.”
iOrnament is a drawing app that combines geometric principles with the world of art, giving you the chance to create beautiful patterns and mandalas. Echoing the strokes you draw by rules of symmetry it fosters an ever-changing creative drawing experience.
The head behind iOrnament, Jürgen Richter-Gebert, is the professor of geometry and visualization at the Technical University of Munich, one of the most innovative universities in the world according to Reuter. His focus is on developing processes for the automatic generation of geometric problem solutions, and various geometric visualization software.
Working with Simmetry groups lets our creativity explode so, why not give them live with Vectornator?
Vectornator is, instead, a vector-based design software that lets you create sophisticated graphics, amazing layouts and illustrations thanks to the outstanding performance, intuitive usability, and high user-friendliness.
Behind Vectornator stands the nineteen-year-old German founder, Vladimir Danila. When he was 10 years old, he was frustrated by all the existing design solutions, because they were either too complicated or too expensive. He then started to develop his own software, Vectornator.
Vladimir and Jürgen thought this was a great chance to show you how to interact with the two programs creating three different patterns with iOrnament that reflect Vectornator Identity and then export them into Vectornator playing around to customize our new Branding.
The Vectornator team is growing hand in hand with the software and also going to release a Mac Version within the end of the year but they still needed a defined visual strategy.
The aim of the concept behind Vectornator Brand Identity is to reflect not just the product, the software, but also the people behind it that collaborate to create an inspiring design tool.
Develop, Design, Marketing
is what we do
and what we are.
Design Process
The main goal was to find a shape that represents the different people of the team and feels dynamic matching with the colors of the Vectornator Logo. We started with more literal metaphors such as brackets for the Development Team or brushes for the Design Team, and then moved towards an abstract direction, playing with the incredible Simmetry Groups on iOrnaments.
Designing the Brand Identity of Vectornator, we decided to communicate its values — Create. Collaborate. Inspire.
In general, combining different design tools will help you to create a unique Brand Identity. By using iOrnament and Vectornator you can unleash the power of symmetric patterns and vivid vectors which will lift your skills to another level. It’s a way to let your creativity explode!
Use the hashtag #vectornator or #iornament and tag us on social media to have the chance to get featured.
