The Design Sprint, a Design Thinking process extended by Google to Build World-Class Software Products
Design Thinking is an innovation based, human centered approach to build world-class products & services. It has been researched by leading institutions like Stanford School of Design, IDEO, adapted by leading organization like IBM Design Thinking, Google Sprint by Google Ventures to name few and practiced by fortune 500 corporations like PepsiCo and many more.
The design-led companies are reported to have yielded 56% higher returns [as per study by McKinsey] than other companies.
Let us explore The Design Sprint by Google Ventures a variation of Design Thinking process adapted and matured by Google Ventures.
The Design Sprint is designed by Google Ventures. Google Ventures was launched in 2009 as an independent venture capital firm for innovative founders.
Design thinking helps organization to learn quickly to save their time and efforts.
The Design Sprint is a time bound 5-days process from idea to prototype to validation.
Below mentioned are
On Monday, you’ll map out the problem and pick an important place to focus.
On Tuesday, you’ll sketch competing solutions on paper
On Wednesday, you’ll make difficult decisions and turn your ideas into a testable hypothesis
On Thursday, you’ll hammer out a high-fidelity prototype.
And on Friday, you’ll test it with real live humans
Design Thinking is changing the way new products and services are designed. To study further one can refer to the “The Sprint book”
