It’s become increasingly clear that media companies must go beyond linear broadcasts to meet viewers’ changing appetites. For the first time in their results, the 2019 edition of Deloitte’s annual Digital media trends survey found that more people have at least one video streaming subscription (69%) than have a traditional pay-TV subscription (65%).

In today’s rapidly changing OTT marketplace, content owners need to keep viewers’ attention by understanding their preferences — staying one step ahead of the competition but also deciding on the right monetization model for their business (Advertising (AVOD), Subscriptions (SVOD), and Transactions (TVOD) all covered on many…


App advertising has grown drastically in the past couple of years and it has become an economy of its own. Everyone is expecting that this trend will continue and that the growth will remain consistent as there are more and more mobile devices each year. On top of that, more and more people are getting used to using their mobile phones constantly. As good as this trend is, it can also be bad in certain situations. There is more opportunity for app developers to launch their products and present them to a growing number of potential consumers. However, this also…


As technology changes, so do the habits of consumers and this is why many viewers are looking to go forward and adopt new technologies as well. Today, live TV is completely switching to time-shifting viewing. Video on demand has allowed people to watch their favorite movies, TV series, and shows all on a single platform, without having to include any additional software. Video on demand has become a very popular technology for TV viewers.

There are more and more people switching to this technology as it gives them many conveniences. A general rule is that where consumers go, the advertisers…


The mobile and VR device market is still in expansion. When it comes to smartphones and tablets, they have already conquered the globe with their usability. However, the VR fever is yet to truly shake the world in the coming years, as the platform becomes more budget-friendly and receives an increased number of users.

However, developers and product manufacturers need to make the whole VR platform profitable, which is where the advertising world comes in. After all, as this has had a positive effect on the smartphone market, it is likely the best option for the VR platform as well…


Veeplay, a Munich-based video technology company, announces the launch of its free-to-use Windows video player SDK for publishers.

The company’s new mobile video player represents the world’s first Windows-based video player SDK for in-stream video monetization. Additional features of the new player include its capacity to offer both linear and non-linear adds, in addition to supporting VAST 1,2,3, and VMAP standards.

The SDK is suitable for both mobile and desktop apps, reflecting Windows’ unified platform approach for both web & mobile mediums. A key differentiator for publishers wishing to deliver a premium video experience with a no-cost footprint is that…


Video on demand time-shifted viewing programs are now going mainstream, and this is driving multi-platforms viewing as well. Data above indicates that more and more people, especially of the younger generation, prefer to watch video content on their own timetable. And, according to Nielsen’s 2013 Cross-Platform Report, their Time-shifted behavior has challenged the TV industry that was accustomed to serving

  • Set-up box video on demand was available in approximately 60 percent of television households in 2013, up from 37 percent in 2008 (Nielsen ).
  • Most time-shifted viewing happens through a set-top box today. Together, DVRs (34 percent) and VoD from…

In its Visual Networking Index Forecast for 2014–2019, Cisco predicts that over half of all IP traffic will originate with non-PC devices by 2019. Tablets and smartphones, Cisco predicts, will grow at a rate of 65 percent, respectively 62 percent by 2019. In addition, traffic from wireless and mobile devices will exceed traffic from wired devices, Wi-Fi, and mobile devices accounting for 66 percent of all IP traffic by 2019.

What is even more relevant is that consumer VoD traffic will double by 2019, HD accounting for 70 percent of IP VoD traffic, a growth from 59 percent in 2014…


Some of the greatest players VoD providers in today’s video-on-demand market make the best business role models for any type of company. This article presents the best practices of three of the largest and most successful VoD providers today.

NETFLIX

When it first entered the market in 1997, Netflix grew its fan base and revenue by delivering DVD-by-mail services in the United States only. Now, 18 years later, Netflix is one of the independent VoD providers, delivering VoD content worldwide and gaining more than 5.5 billion US dollars in revenue, which is growing year-over-year, having experienced steady growth ever since 2002.

Here’s only one reason why: Making it all about the employees — organizational changes “The best thing you can do for employees — a perk better than foosball or free sushi — is hire only “A” players to work…


Marketers will tell you that data analysis makes a world of difference. And it truly does. How can any brand deliver outstanding services if it doesn’t know what customers want? Analytics provide useful and relevant information that helps build business models and makes updating these models according to current trends easier.

Far too often, companies tend to rely on assumptions and intuition in today’s business world but with everything changing so fast and technology developing so rapidly, this could diminish the potential of working models. The same goes for VoD consumption. There are several reasons why VoD analysis matter in…


In 2008, IAB released the Digital Video In-Stream Ad Metric Definitions, guidelines meant to help publishers and marketers in the process of creating video advertising. These IAB Video Standards were further updated in a document released by IAB in 2014, as a necessity to build upon the technological advances that had taken place between the time periods.

This article includes the main updated IAB video standards and guidelines that serve to measure the efficiency of digital video ads as defined by the advertising organization. Player Operation Metrics Player operations are most commonly used to define consumer interaction with the player…

Veeplay

Unpacking The Video Industry Zeitgeist

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