Driving Velar Forward: Introducing Peter Watson, Our New CMO

We are thrilled to welcome Peter Watson as our Chief Marketing Officer. With our Dharma Mainnet launch on the horizon, Peter’s expertise and vision will be instrumental in propelling Velar into its next phase of growth.

Peter is a seasoned entrepreneur from the age of 16 and brings a wealth of experience in building and accelerating businesses across industries. In the past, he founded his own marketing agency, aiding businesses in achieving growth objectives while also developing an AI Marketing software. His venture into the crypto world commenced in 2016, sparking a profound enthusiasm for the Bitcoin ecosystem, a passion he has continued to uphold as a steadfast Bitcoin HODLer.

Expressing his enthusiasm for joining Velar, Peter stated, “ I am excited to join Velar at this pivotal moment in its development trajectory. I was introduced to Velar at the start of its journey, where I had the opportunity to meet Mithil and Aravind and gain insights into their vision for the project. I am so deeply convinced of Velar’s potential that I was also one of the early investors in the seed round. I congratulate the team on successfully concluding it, which will pave the way for the development of the world’s first perpetual decentralized exchange on Bitcoin. With a remarkable product and tech team already in place, I am eager to contribute to Velar’s advancement, positioning it as a gateway to the Bitcoin DeFi ecosystem. “

Peter is also known for his podcast, ‘Behind the Journey,’ where he shares entrepreneurial insights and has featured leaders from various crypto projects. Additionally, his UK bestseller, ‘The Niche Influence,’ challenges conventional marketing wisdom, further highlighting his expertise in the field.

“ I’m very pleased to have Peter join Velar as our CMO. Over the past year, we’ve dedicated ourselves to product development and garnering user traction on the Dharma testnet. Now, as we stand on the brink of the Dharma Mainnet launch, Peter’s addition to our team represents a significant step forward in our journey. His years of experience and strategic insight will undoubtedly elevate our marketing efforts and signify the beginning of our next phase.” — Mithil Thakore, CEO of Velar.

Welcome aboard, Peter!

Originally published at https://blog.velar.co.