Case Study: How Matthew Braidley Pianos Sells Out Special Events with Velocity Access

Velocity Access
Velocity Access
Published in
2 min readFeb 19, 2024

Introduction: In the heart of American Fork, Utah, Matthew Braidley Pianos stands as a beacon of musical excellence and community connection. With a commitment to delivering exceptional experiences through pianos and music, MBP has consistently sold out their special events, captivating audiences and fostering meaningful connections. Today, we delve into a case study to uncover how MBP utilizes Velocity Access to achieve these remarkable results.

The Event: Emma Nissen Live in Concert Tonight, MBP is proud to present Emma Nissen Live in Concert. As tickets rapidly disappear and excitement builds, it’s clear that tonight’s event will be no exception to MBP’s legacy of success. With a lineup of talented artists and a dedication to creating unforgettable experiences, MBP continues to exceed expectations and sell out venues.

How MBP Utilizes Velocity Access:

  1. Seamless Ticketing: Velocity Access provides MBP with a user-friendly platform for ticket sales, simplifying the process for patrons and ensuring a smooth purchasing experience.
  2. Personalized Marketing: Leveraging Velocity Access’s one-to-one marketing features, MBP targets their audience with personalized promotions and tailored campaigns, driving ticket sales and maximizing attendance.
  3. Efficient Event Management: From event creation to ticket scanning, Velocity Access equips MBP with the tools they need to streamline event operations and deliver a seamless experience for attendees.
  4. Actionable Insights: With Velocity Access’s analytics dashboard, MBP gains valuable insights into attendee behavior, enabling them to refine their marketing strategies and optimize future events for success.

The Results: Thanks to their partnership with Velocity Access, MBP has achieved remarkable outcomes:

  • Consistent sell-out events
  • Increased ticket sales and revenue
  • Enhanced attendee satisfaction and loyalty
  • Improved efficiency and streamlined event management processes

Conclusion: As Emma Nissen’s concert fills the air with music tonight, we celebrate MBP’s success story and their partnership with Velocity Access. Through their innovative approach to event management and dedication to delivering exceptional experiences, MBP continues to set the standard for musical excellence in American Fork, Utah. Here’s to many more sold-out shows and unforgettable moments ahead!

#MBPCaseStudy #VelocityAccess #EventSuccess #MusicCommunity #AmericanForkUT

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Velocity Access
Velocity Access
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Self Service Event Ticketing Software & ERP: Events, Venues and Resorts