How The VendiCoins ICO Could Change Video Advertising Forever
The world’s first crypto advertising platform for video is set to become the most disruptive video advertising technology to ever hit the internet.
In just one second — more video will move across the internet than you could possibly watch in almost two years of doing nothing else — including sleeping. Without a doubt, online video is changing how businesses and brands communicate with their customers and forming how we all communicate with one another.
Although the rapid growth of video advertising is set to become a $17 billion industry by 2021, video advertising in and of itself… is broken.
So, what is the problem, exactly?
The problem with video advertising today is the lack of continuity between advertisements and the content being viewed. Today, most video advertising is experienced on video platform giant, Youtube, which utilizes tech giant Google for its advertising methods.
However, being a giant in a rapid paced industry sometimes comes at a clumsy price with slow moving development. Size, in this case, actually works against the video advertising giant.
Case in point; when viewing a video on Youtube, the advertisement that pops up on the video overlay is… well, plainly put, lacking a certain degree of intelligence. The advertisement displayed on Youtube is based on Google AdSense, which makes the advertisements relevant only to the internet searches you’ve recently made.
This method, although the current dominating video advertising strategy for decades, is inaccurate, irrelevant to what consumers are viewing on the video and, overall, unintelligent. All too often, this dinosaur of an advertisement method allows pop up banner ads to appear at the worst time, covering contextual assets on screen, popping up over the most interesting or exciting parts of a video, and requires you to physically click “X” in order to remove the irrelevantly pesky and inconsequential banner advertisement.
Okay, that makes sense. But how is this problem being fixed?
A new Silicone valley based tech company, Vendio recently introduced a video advertising platform set to resolve this broken advertising method. Vendio’s Video Interactive Platform (VIP) bridges the communication gap between publisher content, viewer interest, and the advertiser by connecting highly relevant ads to the publisher’s media being consumed by the viewer. The method used to do so is what differentiates Vendio from any other advertising instrument currently available today.
Sounds great, but how is this done, exactly?
Vendio implements a proprietary tagging algorithm appended to a piece of video content at specific times during a specific video duration, selected by the publisher. These tags accurately describe the visual content being displayed during the specific duration of time selected.
The data embedded within the tags and asset information is then shared with potential advertisers of the publisher’s choice, who then select the best advertisement to match the specific content tagged by the publisher. Thus, the viewer is shown an advertisement that is distinctly accurate and relevant to what is happening on screen, as the viewer is watching, in realtime — rather than viewing yet another irrelevant annoying ad that is being displayed with seemingly no rhyme or reason as to why it was chosen.
What are VendiCoins and why are they useful?
The Video Interactive Platform (VIP) utilizes VendiCoins (VENDI), which are tokens that feed all in-app and on-site transactional processes.
VENDI is at the epicenter of the Platform. No payment, transaction or function can be conducted without the use of VENDI, which is regulated by ERC20 smart-contracts.
By merging crypto with the Vendio platform, all transactions are safe and verifiable via the blockchain. These purpose-built Coins will allow members to use engage in all in-app functions and directly benefit all parties involved. If an advertiser wants to create a campaign, they must use VENDI. If a publisher wants to make their video available for a campaign, they must use VENDI. If either party wishes to withdraw funds from their account, they must use VENDI. VendiCoins are the lifeline of this new technology.
Currently, VendiCoins can be purchased with deep bonus discounts during the seven rounds of the VendiCoins ICO.
Real time analytics
Real time analytics protect both the publisher and the advertiser. Vendio’s analytics provide in-depth data for both the publisher and advertiser via the platform dashboard. Every publisher and advertiser are also given a VENDI Score™ used to gauge how successful each publisher and advertiser is in relation to their content.
Vendio is now in its second stage of its pre-ICO. Overall, the VendiCoins ICO will last seven stages, including pre-ICO and ICO. Its current price per VENDI in round 2 is at .0006 ETH (a 60% bonus from the final round price of .00152 ETH). Investors can purchase VendiCoins (VENDI) by visiting, http://VendiCoins.com/INVEST.
The company aims to generate $3,500,000 during its seven round ICO, which is set to last from February 16th, 2018 to March 28th, 2018, with discount bonuses being offered during each stage. Funds generated will be used to further develop Vendio’s Video Interactive Platform (VIP). Vendio currently has over 65,000+ registered users of its platform for over 100+ countries.
Experience the difference.
This type of disruptive technology is the kind of innovation that could change video advertising forever. With near future expansion goals of developing a streaming platform of curated and original content similar to that of Netflix and Hulu, utilizing VendiCoins and Vendio’ Video Interactive Platform (VIP), the future of this ICO is set to send waves throughout the tech and advertising industries.
A widespread adoption and application of such technology is appurtenant to the future of digital and video advertising, as it proves to be a superior method to that of the current advertising giants and video platform, Youtube and AdSense. Vendio’s website allows you to scroll between two simultaneous advertisements that show up on a video clip, in real time. In this demo, you can slide the scroll bar to experience the different and superior benefits of a Vendio advertisement in comparison to a subpar Youtube advertisement.
Vendio Vs. Youtube…
Vendio’s CEO and founder, Ricky Diaz, expresses his enthusiasm of the recent ICO launch.
“The future of video and digital advertising is in our hands, given Vendio’s innovative approach to advertising. With the launch of this ICO, we are placing this future in the hands of millions of potential investors worldwide who believe in our plan, token and our capacity to execute a successful platform set to forever change and lead a robust industry.”
- Vendio’s CEO & founder, Ricky Diaz
