Peer to peer: What is this business model and its advantages?

Gianluca Busato
Venice Swap
Published in
4 min readMay 17, 2023
Photo credit: https://www.flickr.com/photos/investmentzen/29303167932

Peer-to-peer (P2P) is a business model in which everyone uses their own resources to improve the network. This is done without any control or central government for the sake of improving their own good. P2P business models are becoming popular because they offer several advantages over other traditional models.

P2P what is it?

Peer-to-peer (P2P) networks, between peers or person-to-person, are a new way of connecting people. They are often used to share files, music, and other types of digital content. It is a network or a type of decentralized network, formed by two or more people with computer equipment aligned within the same communication protocol.

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Its main objective is to share information of any nature without the need to go through a server, a central, or a control port. In other words, everyone can share the information on an equal basis and directly without the participation of third parties.

An example of this technology, we often have it in our own homes or in the office. When we connect two or more computers to share the information stored on them, we are using P2P technology.

How does a P2P network work?

A P2P network is a distributed system that works on the computers of the users connected to it. This means that the users themselves are responsible for storing and processing the data instead of a central server. The infrastructure of P2P networks is based on this decentralized structure, which makes them cost-effective and relatively secure against cyberattacks.

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Peer to Peer networks are built based on communication protocols created to work on the same Internet protocols (TCP/IP). These protocols allow people to communicate directly and without intermediaries with others. It is for this reason that these protocols are also called Layer 7 or application protocols. In other words, P2P protocols cannot work on their own but need other more complex protocols to work.

Advantages of this technology

Peer-to-peer technology is a new technology that is growing in popularity. It is a network in which users can share resources, such as processing power or storage space.

It is more efficient than traditional techniques because it does not need any central or third-party server to coordinate the communication between the people who use the service (the users are directly connected to each other). This means that the cost of running peer-to-peer applications tends to be lower compared to traditional software solutions.

Peer-to-peer systems are also more secure than traditional systems: with no central storage and transmission of data, it is much more difficult for hackers and other malicious actors to access your data if they want to get hold of it.

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Some disadvantages…

P2P technology is not perfect. It has several disadvantages that should be considered before adopting this type of solution:

As there is no single data storage place, the security of the data may be compromised. This is because different people will have uncontrolled access. This makes P2P especially risky for users who store sensitive information on their computers.

Users do not have access to the source code and therefore cannot be sure of its veracity, or whether it has been modified by others to gain access to their files or even steal their identity.

Bandwidth limitations can also negatively affect performance. Downloading something like a video or music file can take much longer than expected due to high latency times caused by poor connectivity between devices.

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Devices connected to this type of network are more likely to be affected by any type of virus. If a computer is affected, the others are also affected as a result of the free navigation of the users

What is the Peer to Peer business model?

The peer-to-peer business model is a new way of making money in the digital age. This model is also known as person-to-person (P2P) or one-to-one transactions. This is because it allows you to connect directly with customers and suppliers without going through third parties. As a result, you can eliminate all the costs associated with traditional business models, such as advertising or distribution, which means more benefits for everyone involved.

Peer-to-peer is a business model that allows individuals to connect directly with other individuals or companies, without the need to resort to a third party. This eliminates the need for banks or financial institutions, which traditionally act as intermediaries in transactions between two parties. The peer-to-peer business model has been around for several years and is gaining popularity due to its numerous advantages over traditional models.

Examples of companies with a peer-to-peer business model

Peer-to-peer business models are not new. Today, the sharing economy is often defined as the exchange of goods or services through networks based on social relationships or other forms of trust. And with the rise of online marketplaces like eBay, Mercado Libre, Craigslist, and Etsy, peer-to-peer commerce has become more common. This model is also used by companies such as Uber, Airbnb, and BlaBlaCar to offer professional services or products. Another tangible example of this technology can be found in Bitcoin, which has a network of thousands of nodes.

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