Marketing fintech

Rob Moffat
Aug 20, 2014 · 6 min read
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Founder as brand ambassador

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Using Peer to Peer to build trust and word of mouth

Transparency

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Image from Evening Standard, Jeff Moore http://www.standard.co.uk/news/london/flash-mob-strip-to-their-underwear-to-protest-against-bank-charges-9534110.html

Distribution via employers

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Offer an attention-grabbing rate

Be a trusted advisor: content marketing

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Comparison engines

What doesn’t work?

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Growth Hacking, Marketing and Venture Capital

Notes as I scratch the surface of three nascent & hard…

Rob Moffat

Written by

Partner at Balderton Capital in London, working with Zego, Wagestream, Cleo, Carwow, Mojiworks, Primer, PlayPlay, Dream. Formerly Google & Bain.

Growth Hacking, Marketing and Venture Capital

Notes as I scratch the surface of three nascent & hard industries

Rob Moffat

Written by

Partner at Balderton Capital in London, working with Zego, Wagestream, Cleo, Carwow, Mojiworks, Primer, PlayPlay, Dream. Formerly Google & Bain.

Growth Hacking, Marketing and Venture Capital

Notes as I scratch the surface of three nascent & hard industries

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